A Real Life Example of The Process I Went Through to Choose a Solicitor You don't have to be first in Google to win business. You don't even have to be the cheapest. If you have reasonable Google reviews, you can steal business right from under your competitors' noses. And those reviews may enable you to charge more than your competitors. I only asked one firm for a quote so price was not the … [Read more...]
Improve Your Local Ranking on Google
This week, Google has provided new guidance for local business owners about how to raise their profile in Google's local search results. Local results appear for people who search for businesses and places near their location. Local results appear in a number of places across Maps and Search. For example, you’ll probably see local results if you search for “Italian restaurant” from your mobile … [Read more...]
Feefo Reviews
A client recently asked me to review Feefo and in particular its benefits from an SEO standpoint. I knew little about it up to that point but found it interesting enough to decide to make it the subject of my next (this) blog post. Although Feefo is first and foremost about reviews, it also has big implications for content marketing and SEO and also for the financial performance that a business … [Read more...]
Page Title Tags: Detailed Guide, Examples & Tips on Best Practice
Page Titles - Still Crucial, Still Neglected Page title tags offer one of the easiest opportunities for small businesses to improve their website's performance in the search engines and yet countless numbers of small businesses - and even some bigger ones - neglect this vital piece of the SEO jigsaw. Having said they're easy, there's a real art to designing the ideal tags for your web … [Read more...]
How To Choose an SEO Company That Won’t Burn Your Domain
Is Your SEO Company Safe? Last month SEO agency iAcquire, in the U.S., was banned by Google for breaking its rules about link building. This post is aimed at non-SEOs so, for you folk, Google's ban of iAcquire means that (at the time of writing this) you can no longer find iAcquire's website in Google. That's enough to sink any business without a trace in a very short space of time. No … [Read more...]
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