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PPC Services

Grow your business with Google Ads

Our Google Search Ads and Google Shopping Ads management services put more money in your pocket by increasing sales and conversions.

Enquire now

On this page

  1. PPC management service summaries
  2. PPC management service features
  3. Getting started
  4. Q&A
  5. Enquiry form
Google Ads icon

Get seen at the exact moment people are searching

Google Search Ads

Google Search Ads can appear above and below all free search results on mobile, desktop and tablet.

They put you in front of your target audience at the right time and in the right context.

Done right, they can quickly generate a new stream of profitable enquiries.

And don’t forget, PPC ads are free every time they appear without being clicked on. Great for brand exposure.

We are a Google Ads Partner.


Google Shopping icon

Give shoppers what they want

Google Shopping Ads

For e-commerce retailers, Google Shopping Ads are a must.

Google has announced the introduction of free shopping ads in the UK later in 2020 so now is the time to make sure your shopping feed is ready to take advantage of the new free ads.

E-commerce retailers will be able to have both paid and free shopping ads to maximise exposure.

Decide which products you want to advertise and what target ROAS (return on ad spend) you need.

Then sit back and let Google’s machine learning technology do the heavy lifting whilst you count the money.


Google lighthouse audit tool

Making Google Ads pay

PPC audits

A pay-per-click account audit will tell us where we can increase your profit or whether you’ve been pouring your money down the Google Ads drain.

Well targeted Google Ads can be an additional source of profit. Poorly targeted ads can be a complete waste of money (for you but not for Google).

If you’ve tried Google Ads and found they haven’t worked for you, call us for help.

One of the best decisions that I made was when I was recommended to AdJuice. My business has gone from strength to strength under the watchful eye of AdJuice looking after my online activity. I no longer have to worry about where my business ranks in google and it allows me to concentrate on increasing my company’s business. Thanks for all your help. – Donald Minchin, Fargil Steam & Clean.

Crane with wrecking ball vector outline illustration

Getting your account structure right

Google Ad account overhauls

One of the most common problems we find is poor Google Ads account structure which can literally mean the difference between your advertising being profitable or loss-making.

We can explain what’s wrong, why and what needs to be done. And then do it.

In the long run, it always pays to get your PPC account set up optimally, right from the get go.


Helping you achieve your goals

PPC strategy

In plain English we can advise on all aspects of your pay-per-click advertising strategy including who you should target, what type of ad campaigns, which services or products, what budget etc.

We will discuss your business with you so that we have the understanding and insights we need to grow your business.


Statistical data paper abstract with graphs illustration

What are you shooting at?

PPC measurement plan

It’s vital to know what you’re trying to achieve and how you will measure performance against those objectives.

If you don’t know whether you’re trying to maximise brand exposure, maximise sales revenue or maximise profit (all different things), then you won’t know if you’ve been successful.

We’ll agree clear objectives and performance metrics with you at the outset to make sure we’re pulling in the same direction.


Personal retargeting icon of people

Interested people are more likely to convert

Remarketing

Build a list of people who have already visited your website. Then show Google Search Ads to those people. By visiting your website, they have effectively already expressed an interest in your products or services and may convert better.

We can build custom audiences using Google Analytics and import that data into Google Ads to improve retargeting.

Tell us about your PPC advertising requirements
Competition between hot air balloons

Spy on your competitors (legitimately)

Competitor research

We can use our market-leading tools to discover which keywords your competitors are using in their PPC ad campaigns, how much they’re paying per click and how much traffic they’re getting.

Some wheels don’t need re-inventing.


Keyword research flat icon seo and development vector image

Use finely tuned targeting

Keyword optimisation

Keyword optimisation goes way beyond deciding which keywords to include in your PPC account.

We’ll test and set the best keyword match types and group them into logical ad groups.

We also review the actual search terms that have been used to trigger your ads and build negative keyword lists to stop your ads showing for irrelevant search queries and minimise wasted spend.


Screen shot of search ad and shopping ads

Some ads are more equal than others

Ad types

Google Search Ads offers a choice of ad types, including expanded text ads, responsive search ads and dynamic search ads.

Current best practice usually requires the use of all search ad types which we set up.

Google Shopping Ads are an additional ad type option for e-commerce retailers.


Screen shot of search ad with ad extensions

Leverage ad extensions to the max

Ad extensions

Ad extensions are additional snippets of data that can appear along with your PPC ads.

Using them often results in your ad occupying much more space.

They enhance user experience by giving users additional information and click-through options which improve your ad performance by increasing click-through rate, improving ad position and reducing click costs.


Google Ads illustration on mobile

Creating killer copy

Ad copywriting services

We will create compelling PPC ad copy. You can input into this process if you want to ensure you project a particular message.

Ultimately, we will use data – not subjective opinion – to tell us which ads perform best.

Then we create more ads similar to the best performing ones and eliminate the worst performing ones. Rinse, repeat.


Google Analytics screen

Learn more about your Google Ads visitors

Google Analytics services

We get a deeper understanding of your paid website visitors from Google Analytics and use that data to improve your Google Ads account performance.

Our PPC services ensure your Google Ads account is linked up with your Google Analytics account (creating it first if necessary).

We can use that data in a number of ways, including building a custom audience for use with PPC remarketing.


Laptop with Google Tag Manager dashboard on screen

Profit from tracking

Google Tag Manager services

Google Tag Manager is a great way to track what actions your PPC visitors are taking on your website. We can set it up for you.

It can help track the most valuable actions that people are taking on your website such as sales, contact form submissions, clicks-to-email, clicks-to-call, file downloads and much more.

It works together with Google Analytics and we use this data to put more money in your pocket.

We’ve been working with Ewan for over 5 years and there’s no one else I’d recommend for SEO and AdWords [Google Ads]. This is simply because Ewan gets results and he gets the best results of the myriad of ‘SEO experts’ we’ve gone through (and there have been a lot of ‘duds’). As well as the good and quantifiable ROI he achieves, it’s his business acumen and diligence that differentiate him from other providers. – James Johnstone, SiteBites.

Assessing performance

Monthly reports

We use Google’s free but powerful reporting platform Google Data Studio to provide you with beautiful monthly reports and data visualisations.

They help you understand how well your Google Ads are performing and make sure you remain in control of your PPC advertising budget.


PPC management service features

  • Our PPC advertising services are tailored to your requirements.
  • Budgeting is easy because our monthly costs are fixed.
  • We are transparent and happy to discuss anything with you.
  • We are results driven and measure progress.
  • We are flexible so you can stop the service with just a month’s notice.
  • Good communication ensures you are informed about progress every month.
  • We are available by email, phone and meetings (with a little notice).
  • Our pay-per-click management service includes everything required to increase your ROAS (return on ad spend).
  • Choose any or all of our services – with or without SEO services.

Getting started: how does it work?

  1. First telephone call (15-30 minutes) to discuss your business and what you are hoping to achieve using pay-per-click advertising.
  2. Very soon after our first telephone call, we will email you to summarise the outcome of the first call and inform you how we can help you achieve your advertising goals. If we don’t think we can help, we’ll be honest about that and explain why.
  3. Second telephone call to discuss our initial thoughts and give you and us an opportunity to ask further questions.
  4. If you want to take it to the next stage, we’ll send you our quote for PPC management services.
  5. If you accept the quote, we’ll agree next steps and starting date.

Q&A: PPC management services

How long will it take before I can expect to see results?

Anything from 1 day upwards, depending on the size and complexity of your account and ambitions. One of the key benefits of pay-per-click marketing is the ability to generate new leads in a very short space of time.

Will you ask me to sign a PPC service contract committing me to a minimum term?

No. However, you should have an expectation for our PPC management service to last at least a few months. The more ambitious the project and the more complex your Google Ads account, the more time it takes to review and possibly re-structure. It also helps to gather enough data so that Google’s machine learning technology can do its stuff.

How much do your PPC management services cost?

Prices for our PPC services start from £150.00 + VAT per month. However, we are willing to consider other bases of charging such as a percentage commission on sales revenue.

What kind of businesses do you provide PPC services for?

We have worked with all kinds of businesses in very diverse sectors. We especially like working with long-established, profitable businesses for which sales or other types of conversions can be tracked and quantified. This is because it is easier for us to measure and prove the value our pay-per-click services have added. If you’re not sure what a conversion might be for your business, why not use the enquiry form below to ask us. Please include your website address.

How should I judge if you have been successful?

One of the first things we’ll do is ask you what you want to achieve. Then we’ll agree what we should measure so that we can report performance against those objectives. The reports we provide you with on a monthly basis will show progress against those objectives so that you know how successful we’ve been.

When is the best time to start pay-per-click advertising?

If you have not tested PPC advertising, we recommend doing that as soon as possible. It can also provide a wealth of valuable intel that can be used in SEO campaigns.

Why should I choose AdJuice to provide our PPC services?

SEO and PPC is all we do. As a specialist, we believe we offer a superior service that can’t be matched by typical web design agencies or other PPC companies. We have over 10 years’ experience, certifications in Google Ads and Google Analytics and a long list of glowing reviews. We are genuine and have your interests at heart.

Is AdJuice the best PPC company in Surrey?

Our strengths are Local SEO, Google Ads, e-commerce SEO and advanced SEO techniques. It is a case of finding a provider whose skills match your particular requirements. There is no such thing as best without context. If you google ‘best PPC company in Surrey’, you’ll find a mixture of self-appointed ‘best PPC agencies’ and others with no real track record yet still crowning themselves as ‘best PPC company in Surrey’. Examine their track record, customer reviews and ask probing questions before committing.

Do you work only with businesses in Surrey?

No. Whilst most of our clients have been based in Surrey, Berkshire, Hampshire and London, some have been from as far afield as Dubai and Thailand.

I have a business in Surrey, what should I do next?

Contact us by submitting the enquiry form below to arrange an initial free, friendly, no obligation 15-30 minute call.

Enquiry for PPC management services

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Google Rating
5.0
Based on 26 reviews
AdJuice SEO Services Ltd
AdJuice SEO Services Ltd
5.0
Mark at SkateStation
Mark at SkateStation
08:12 20 Jul 20
We found Ewan after looking at various businesses in the Surrey area to set up and run our Google Shopping Ads/PPC account. Ewan is both passionate and extremely thorough in making sure we get an increasing ROI. The frequent reporting and advice on what we can do our end is on a personal level that I would imagine many other companies can’t match. We’re seeing our online sales revenue grow monthly and we’ll certainly continue to invest more through Ewan.
Des Earthcare
Des Earthcare
22:19 10 Mar 20
We very rarely write reviews or recommend other companies, but we felt we just had to give AdJuice a 5 star review, at the very least... We thoroughly recommend AdJuice and Ewan to any business looking for a professional, top quality SEO company.Our garden design and landscaping business, EarthCare Gardens Ltd is based on the borders of South London and Surrey, so we need a constant pipeline of decent projects and quality leads within a hyper local area. We tried several so called SEO experts over the years... Only to be disappointed time and time again, throwing good money after bad and getting nothing but rubbish services in return.Then, luckily, we found AdJuice... Ewan is a real pleasure to work with, super efficient, methodical and actually dedicated to the Art and Science of online marketing and Search Engine Optimization... And the icing on the cake: Ewan delivers really great results and outstanding value for money.If you've searched in vain for SEO experts, then search no more... You will see a superb Return on Investment and get plenty of good quality, online leads for your business too, but only if you work with Ewan and AdJuice SEO Services Ltd.
James Johnstone
James Johnstone
08:27 07 Jun 18
I've been working with Ewan for over 5 years and there's no one else I'd recommend for SEO and AdWords. This is simply because Ewan get's results and he gets the best results of the myriad of 'SEO experts' we've gone through (and there have been a lot of 'duds'). As well as the good and quantifiable RoI he achieves, it's his business acumen and diligence that differentiates him with other providers.
Sally Powell
Sally Powell
15:24 17 May 18
If you're looking for local seo in Surrey I can't recommend adjuice enough. Ewan was extremeley knowledgeable and was able to help my business re seo where others had failed.
Helen Atkinson
Helen Atkinson
16:11 02 May 18
I had recently set up an Adwords (PPC) account for our business but was unsure if it was set up correctly and so was looking for someone to review it. I really wanted to work with a local company and found Surrey based Adjuice. What I particularly appreciated about my initial call with Ewan was that there was no pressure selling. Ewan provided a fantastic review of my Adwords account with clear steps on how I can make improvements, which included bonus information on improving our website for local SEO. I would highly recommend Ewan, he is clearly very knowledgeable and I look forward to working with him in the future.
Cotton and Olive
Cotton and Olive
17:45 30 Mar 18
As an e-commerce retail shop owner based in Surrey, I asked Ewan to do SEO review of my e-commerce site to identify and address suspected problems. He turned up with an expert diagnosis of the existing problems and full recommendations to fix these serious issues causing a loss of traffic. He took his time and forwarded a full report with evidences and screenshots. Hence, it was easy for me to follow his diagnostic report which enabled me to act quicker to fix these problems. I will certainly recommend him if you are looking for Surrey based SEO service.
Ruth Roy
Ruth Roy
09:45 25 Oct 17
We commissioned Ewan to undertake some SEO research and produce a report with recommendations for one of our clients. Ewan produced a detailed report with many valuable insights into our client’s on-site SEO. We would use Ewan and AdJuice for future projects.
Nick Jones
Nick Jones
14:01 31 Aug 17
Adjuice have great knowledge of SEO and have provided us with great insight on growing our online presence.
James Titler
James Titler
13:10 25 Aug 17
It's been a pleasure working with Ewan and his knowledge of SEO has helped us grow our online presence - not just on Google My Business but his advice and help with meeting broader SEO objectives.
Pixies Nursery School
Pixies Nursery School
11:49 18 Aug 17
In 2015 we asked Ewan for SEO advice on our last website, prior to embarking on a mobile-friendly website upgrade project in 2016. Ewan advised on our existing situation, especially in connection with our visibility in Google’s local business search results. There were technical problems with our Google My Business listing and our listing on Google Maps which needed Ewan to speak directly with a member of Google’s staff to get them fixed. Ewan also advised on the SEO aspects of our new website at the design stage. Ewan’s work has helped us appear number 1 in Google’s local business results for some important search terms. Ewan was generous with his time and a pleasure to work with.
Donald Minchin
Donald Minchin
13:18 17 Aug 17
One of the best decisions that I made when I was recommended to Adjuice.My business has gone from strength to strength under the watchful eye of Adjuice looking after my online activity. I no longer have to worry about where my business ranks in google and it allows me to concentrate on increasing my companies business.Thanks for all your help.
Warren Ransome
Warren Ransome
08:26 17 Aug 17
Ewan knows SEO extremely well. I would recommend Adjuice without hesitation. We are still on page 1 for most of the keyword work Ewan did over 5 years ago. His work is money very well spent!!
Qdos Computer Consultants
Qdos Computer Consultants
08:24 17 Aug 17
AdJuice provides a valuable SEO service to Qdos and several of our clients. Ewan has an excellent technical knowledge of SEO and PPC, providing detailed monthly progress reports full of recommendations, and always giving thorough and well thought out responses to our questions.
Rachel Smith
Rachel Smith
09:00 11 Aug 17
Great report from Ewan to help us review, plan and invigorate our efforts on the web.
Olivia Shaw
Olivia Shaw
08:20 26 Jul 17
I have been working for 6 months with Ewan at Adjuice on a PPC (pay per click) campaign on Google adwords. Ewan's advice and expertise has been excellent and he is always extremely prompt and responsive to my questions and queries. His knowledge and understanding of how Adwords operates seems to be extensive and, as a result, the campaign has been extremely successful thanks to Ewan.
Shaun Perfect
Shaun Perfect
19:24 07 Oct 16
I've used Adjuice for a few years now with great results.
Martin Brown
Martin Brown
15:35 11 Sep 16
We've worked with AdJuice for over two years and it has made a major difference to where our company appears in search results. Ewan is always helpful, explains things clearly and prompt to respond.
Synergy Physio
Synergy Physio
06:57 20 May 16
Ewan at Adjuice has been helping me with our company's SEO since 2015 when I switched over to working with him. From the start he did a complete audit of my site and we came up with a plan of how we would build our presence and rankings. He has offered me some great advice and has been able to isolate the key areas where we can make large improvements. Each month I get a report with suggested improvements which are quick and easy for me to implement. Since bringing Ewan onboard our traffic has improved markedly and I know it will continue to do so.
Anna Haynes
Anna Haynes
16:06 09 Nov 15
We have worked with Ewan at AdJuice over several years and his SEO knowledge, practical approach and advice have led to significant improvement in our Google rankings across a number of key words. His contribution to our e-commerce business growth has been invaluable to us.
Michael Swinn
Michael Swinn
11:38 02 Feb 15
Adjuice have been very helpful in sorting out our SEO problems and our google rankings have gone from somewhere around page 15 to page 1. The ongoing monthly support and input from Adjuice is money well spent.
Stretch Ceilings
Stretch Ceilings
12:52 26 Nov 14
Adjuice has really helped us to understand the ways in which our website can benefit our business. We now have more structure to our Adwords campaign and have therefore seen a great improvement in our search results.
Ben Stanbrook
Ben Stanbrook
12:11 06 Oct 14
Ewan has been extremely supportive and insightful with regards to improving and optimising our website. He is always on hand to provide a thorough analysis of all of the work which he delivers, and has helped us to gain a much better understanding of SEO and what we can do to continue developing our website.Stanbrook & Nicholson
Joe Banner
Joe Banner
16:18 22 Nov 13
Having worked with Ewan Kennedy and Adjuice several times over the years, I have found his SEO expertise invaluable.He is always polite, attentive to my (and my client's) needs and makes a point of keeping himself informed of the latest and best techniques in order to offer the best possible service.I'm happy to recommend him to small and medium sized businesses that are looking for better representation in search engine results.
John Lennie
John Lennie
23:56 30 Oct 13
Ewan and his team have been instrumental in the success of my business. His genuine interest in its growth from the beginning has enabled me to achieve the results I've wanted in a relatively short period of time. His extensive knowledge on all things Seo and experience with Adwords has been crucial to the set up of my business. Without his help and guidance I would not be where I am today.
Elspeth Evans
Elspeth Evans
21:41 27 Oct 13
Ewan at Adjuice helped me with our company's SEO, offering advice which was practical and relevant to the nature and size of our business. Ewan understood our business needs and advice was provided in a language that I was able to understand and implement. Our website ranking benefited from his advice.
Dominic Tantram
Dominic Tantram
15:07 09 Oct 13
Adjuice has provided a first class bespoke SEO service, helping to cut through the SEO jungle and improve rankings. Having been disappointed by our previous supplier, Ewan Kennedy from Adjuice has become a trusted supplier to our business, providing strategic, tactical and practical support as and when needed, all backed up with excellent communication.
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AdJuice SEO Services Ltd
7 Devonshire Drive
Camberley
Surrey
GU15 3UB
United Kingdom

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