PPC Services
Grow your business with Google Ads
Our Google Search Ads and Google Shopping Ads management services put more money in your pocket by increasing sales and conversions.
On this page
- PPC management service summaries
- PPC management service features
- Getting started
- Frequently asked questions
- Enquiry form
Get seen at the exact moment people are searching
Google Search Ads
Google Search Ads can appear above and below all free search results on mobile, desktop and tablet.
They put you in front of your target audience at the right time and in the right context.
Done right, they can quickly generate a new stream of profitable enquiries.
And don’t forget, PPC ads are free every time they appear without being clicked on. Great for brand exposure.
Give shoppers what they want
Google Shopping Ads
For e-commerce retailers, Google Shopping Ads are a must.
Google has announced the introduction of free shopping ads in the UK later in 2020 so now is the time to make sure your shopping feed is ready to take advantage of the new free ads.
E-commerce retailers will be able to have both paid and free shopping ads to maximise exposure.
Decide which products you want to advertise and what target ROAS (return on ad spend) you need.
Then sit back and let Google’s machine learning technology do the heavy lifting whilst you count the money.
Making Google Ads pay
PPC audits
A pay-per-click account audit will tell us where we can increase your profit or whether you’ve been pouring your money down the Google Ads drain.
Well targeted Google Ads can be an additional source of profit. Poorly targeted ads can be a complete waste of money (for you but not for Google).
If you’ve tried Google Ads and found they haven’t worked for you, call us for help.
One of the best decisions that I made was when I was recommended to AdJuice. My business has gone from strength to strength under the watchful eye of AdJuice looking after my online activity. I no longer have to worry about where my business ranks in google and it allows me to concentrate on increasing my company’s business. Thanks for all your help. – Donald Minchin, Fargil Steam & Clean.
Getting your account structure right
Google Ad account overhauls
One of the most common problems we find is poor Google Ads account structure which can literally mean the difference between your advertising being profitable or loss-making.
We can explain what’s wrong, why and what needs to be done. And then do it.
In the long run, it always pays to get your PPC account set up optimally, right from the get go.
Helping you achieve your goals
PPC strategy
In plain English we can advise on all aspects of your pay-per-click advertising strategy including who you should target, what type of ad campaigns, which services or products, what budget etc.
We will discuss your business with you so that we have the understanding and insights we need to grow your business.
What are you shooting at?
PPC measurement plan
It’s vital to know what you’re trying to achieve and how you will measure performance against those objectives.
If you don’t know whether you’re trying to maximise brand exposure, maximise sales revenue or maximise profit (all different things), then you won’t know if you’ve been successful.
We’ll agree clear objectives and performance metrics with you at the outset to make sure we’re pulling in the same direction.
Interested people are more likely to convert
Remarketing
Build a list of people who have already visited your website. Then show Google Search Ads to those people. By visiting your website, they have effectively already expressed an interest in your products or services and may convert better.
We can build custom audiences using Google Analytics and import that data into Google Ads to improve retargeting.
Spy on your competitors (legitimately)
Competitor research
We can use our market-leading tools to discover which keywords your competitors are using in their PPC ad campaigns, how much they’re paying per click and how much traffic they’re getting.
Some wheels don’t need re-inventing.
Use finely tuned targeting
Keyword optimisation
Keyword optimisation goes way beyond deciding which keywords to include in your PPC account.
We’ll test and set the best keyword match types and group them into logical ad groups.
We also review the actual search terms that have been used to trigger your ads and build negative keyword lists to stop your ads showing for irrelevant search queries and minimise wasted spend.
Some ads are more equal than others
Ad types
Google Search Ads offers a choice of ad types, including expanded text ads, responsive search ads and dynamic search ads.
Current best practice usually requires the use of all search ad types which we set up.
Google Shopping Ads are an additional ad type option for e-commerce retailers.
Leverage ad extensions to the max
Ad extensions
Ad extensions are additional snippets of data that can appear along with your PPC ads.
Using them often results in your ad occupying much more space.
They enhance user experience by giving users additional information and click-through options which improve your ad performance by increasing click-through rate, improving ad position and reducing click costs.
Creating killer copy
Ad copywriting services
We will create compelling PPC ad copy. You can input into this process if you want to ensure you project a particular message.
Ultimately, we will use data – not subjective opinion – to tell us which ads perform best.
Then we create more ads similar to the best performing ones and eliminate the worst performing ones. Rinse, repeat.
Learn more about your Google Ads visitors
Google Analytics services
We get a deeper understanding of your paid website visitors from Google Analytics and use that data to improve your Google Ads account performance.
Our PPC services ensure your Google Ads account is linked up with your Google Analytics account (creating it first if necessary).
We can use that data in a number of ways, including building a custom audience for use with PPC remarketing.
Profit from tracking
Google Tag Manager services
Google Tag Manager is a great way to track what actions your PPC visitors are taking on your website. We can set it up for you.
It can help track the most valuable actions that people are taking on your website such as sales, contact form submissions, clicks-to-email, clicks-to-call, file downloads and much more.
It works together with Google Analytics and we use this data to put more money in your pocket.
We’ve been working with Ewan for over 5 years and there’s no one else I’d recommend for SEO and AdWords [Google Ads]. This is simply because Ewan gets results and he gets the best results of the myriad of ‘SEO experts’ we’ve gone through (and there have been a lot of ‘duds’). As well as the good and quantifiable ROI he achieves, it’s his business acumen and diligence that differentiate him from other providers. – James Johnstone, SiteBites.
Assessing performance
Monthly reports
We use Google’s free but powerful reporting platform Google Data Studio to provide you with beautiful monthly reports and data visualisations.
They help you understand how well your Google Ads are performing and make sure you remain in control of your PPC advertising budget.
Getting started: how does it work?
- First telephone call (15-30 minutes) to discuss your business and what you are hoping to achieve using pay-per-click advertising.
- Very soon after our first telephone call, we will email you to summarise the outcome of the first call and inform you how we can help you achieve your advertising goals. If we don’t think we can help, we’ll be honest about that and explain why.
- Second telephone call to discuss our initial thoughts and give you and us an opportunity to ask further questions.
- If you want to take it to the next stage, we’ll send you our quote for PPC management services.
- If you accept the quote, we’ll agree next steps and starting date.
Frequently asked questions about our PPC management services
How long will it take before I can expect to see results?
Anything from 1 day upwards, depending on the size and complexity of your account and ambitions. One of the key benefits of pay-per-click marketing is the ability to generate new leads in a very short space of time.
Will you ask me to sign a PPC service contract committing me to a minimum term?
No. However, you should have an expectation for our PPC management service to last at least a few months. The more ambitious the project and the more complex your Google Ads account, the more time it takes to review and possibly re-structure. It also helps to gather enough data so that Google’s machine learning technology can do its stuff.
How much do your PPC management services cost?
We usually charge a fixed monthly fee based on an hourly rate of £75.00 + VAT. However, we are willing to consider other bases of charging such as a percentage commission on sales revenue.
What kind of businesses do you provide PPC services for?
We have worked with all kinds of businesses in very diverse sectors. We especially like working with long-established, profitable businesses for which sales or other types of conversions can be tracked and quantified. This is because it is easier for us to measure and prove the value our pay-per-click services have added. If you’re not sure what a conversion might be for your business, why not use the enquiry form below to ask us. Please include your website address.
How should I judge if we have been successful?
One of the first things we’ll do is ask you what you want to achieve. Then we’ll agree what we should measure so that we can report performance against those objectives. The reports we provide you with on a monthly basis will show progress against those objectives so that you know how successful we’ve been.
When is the best time to start pay-per-click advertising?
If you have not tested PPC advertising, we recommend doing that as soon as possible. It can also provide a wealth of valuable intel that can be used in SEO campaigns.
Why should I choose AdJuice to provide our PPC services?
SEO and PPC is all we do. As a specialist, we believe we offer a superior service that can’t be matched by typical web design agencies or other SEO consultants. We have over 10 years’ experience, certifications in Google Ads and Google Analytics and a long list of glowing reviews. We are genuine and have your interests at heart.
What should I do next?
Fill in the very brief contact form at the bottom of this page to enquire about our Google Ads services or ask any question you like.
Oh … and thank you for reading this far.
