There's a lot of buzz (or steam coming out of ears) in the SEO blogosphere about cold calling and unsolicited emails from SEO companies. Even some of the biggest names in SEO get approached by complete SEO rookies offering to get them to the top of Google. Some of them make ridiculous claims such as being "former Google employees" or "SEO specialists for Google". I get emails and calls every … [Read more...]
Rank Pages By Ignoring Google PageRank (Almost)
PageRank Matters - But Not For Ranking Pages. Sort Of It's hardly surprising that a metric like Google's infamous PageRank is so widely mistaken for a key determinant of how well a website page ranks (how high up it appears) in the search engine results pages ("SERPs"). But it is a naive mistake to assume that a higher PageRank score necessarily leads to better rankings. And, to make … [Read more...]
Googles Expanded Site Links – Implications & Issues
Earlier this week, Google starting showing much expanded site links in its search results for brand type searches. A search for many brand names will now show 12 expanded site links beneath the main results as in the one shown below for Marks & Spencer. Previously, much smaller site links were shown. The number one site in a search like this one now occupies the lion's share of the visible part … [Read more...]
When To Start SEO
New Websites and Website Upgrades Ok, so your new website is finished and has been launched, so now it's time to think about SEO, right? After all, SEO is just about (a) including your keywords on your website pages and (b) acquiring back links to improve your rankings and generate referrals. If you need to add a few more keywords on the page, you can come back to that later. And you don't need … [Read more...]
Bad Links May Hurt You: Google Ups The Ante
Can bad links hurt your rankings? It has long been debated whether poor quality or spammy links could actually damage a website's rankings in Google. I read yesterday that over the last few months, Google has been sending out emails to website owners warning them about artificial or unnatural looking links. I've seen examples online today of two almost identical emails from Google to the … [Read more...]
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