It staggers me still to see so many businesses around me in Surrey that have not claimed their GMB (Google My Business) listing(s). Google (and the SEO community) do a pretty good job of publicising GMB. So surely this is old old news and there can't seriously be businesses out there that still don't know about GMB. Think again! I see countless businesses large and small throughout … [Read more...]
SEO Experts Roundup: How to Rank Higher in Google – A Quantitative Interpretation of the Results
I was recently invited by Ninja Outreach to participate in this SEO Experts Roundup. Some big names took part. The result is a hugely useful resource comprising the collective wisdom of 99 SEO experts. I decided to try and interpret their opinions in a way that could be quantified, recorded in a spreadsheet and presented graphically to distil the enormous amount of content in the survey down to … [Read more...]
How Important Are Keyword Rankings These Days?
Reasons Why You Should Not Obsess Over Keyword Rankings: A Route to Better KPI's Hands up! I'm guilty: a recovering addict. We've all been there, checking and re-checking our rankings or those of our clients, sometimes on an almost daily basis. In this post I'll try and capture, in no particular order, the reasons why I advise my clients not to obsess over keyword rankings, on a short term … [Read more...]
We’re in Google’s Answer Box – How & Why?
Recently, I discovered that AdJuice was appearing in Google's Answer Box for search queries like what is SEO in layman terms? Google's Answer Box is the section that sometimes appears above the free search results and below any paid advertisements and which contains an expanded extract from a page which Google deems to provide a good answer to the question, either explicit or implicit, in the … [Read more...]
How to Track Website Visits From Google’s Local Pack in Google Analytics
Website Visits From Google's Local Pack If you're a Local SEO consultant or a local business owner doing your own SEO, it's important to understand whether your efforts are paying off. For a consultant, being able to demonstrate the number of website visits generated by appearances in Google's local pack and maps can not only help you understand what things are working but can help you illustrate … [Read more...]
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