Reasons Why You Should Not Obsess Over Keyword Rankings: A Route to Better KPI's Hands up! I'm guilty: a recovering addict. We've all been there, checking and re-checking our rankings or those of our clients, sometimes on an almost daily basis. In this post I'll try and capture, in no particular order, the reasons why I advise my clients not to obsess over keyword rankings, on a short term … [Read more...]
We’re in Google’s Answer Box – How & Why?
Recently, I discovered that AdJuice was appearing in Google's Answer Box for search queries like what is SEO in layman terms? Google's Answer Box is the section that sometimes appears above the free search results and below any paid advertisements and which contains an expanded extract from a page which Google deems to provide a good answer to the question, either explicit or implicit, in the … [Read more...]
How to Track Website Visits From Google’s Local Pack in Google Analytics
Website Visits From Google's Local Pack If you're a Local SEO consultant or a local business owner doing your own SEO, it's important to understand whether your efforts are paying off. For a consultant, being able to demonstrate the number of website visits generated by appearances in Google's local pack and maps can not only help you understand what things are working but can help you illustrate … [Read more...]
See Just How Important Google Reviews Are And How I Used Them to Choose a Solicitor in Camberley.
A Real Life Example of The Process I Went Through to Choose a Solicitor You don't have to be first in Google to win business. You don't even have to be the cheapest. If you have reasonable Google reviews, you can steal business right from under your competitors' noses. And those reviews may enable you to charge more than your competitors. I only asked one firm for a quote so price was not the … [Read more...]
Improve Your Local Ranking on Google
This week, Google has provided new guidance for local business owners about how to raise their profile in Google's local search results. Local results appear for people who search for businesses and places near their location. Local results appear in a number of places across Maps and Search. For example, you’ll probably see local results if you search for “Italian restaurant” from your mobile … [Read more...]
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