Reviews have become table stakes for most small businesses. Without a reasonable number of reviews, you can't compete. People expect to find them and learn about the experiences others have had with your business. If you don't have many, prospective customers may wonder why or, even worse, assume it's because your service is bad. There is overwhelming evidence to support the importance of … [Read more...]
Our New Google Partner Badge
We're pleased to have met the new Google Partner requirements early and earned the right to use the new badge on our website and other marketing materials. The new Google Partner requirements come into force in February 2022 but, from June 2021, any Google Ads Partners meeting the new requirements can use the new partner badge. The new Google Advertising Partner requirements cover three … [Read more...]
How to Track Offline Sales Generated By Online Leads From a Service Business Website
One of the biggest challenges facing many service businesses is working out if their online marketing efforts are profitable. If your website generates leads but you can't track those leads through to sales transactions completed offline, how do you know which online channel is generating the most revenue? How do you know if your website is doing what it was made for? How can you work out … [Read more...]
The Remarkable Power of Google’s Responsive Search Ads
In this post, I'll explain the dizzying versatility of Google's RSA (Responsive Search Ads), some of the main reasons why they are so powerful and why you would be crazy not to use them. What are responsive search ads? Responsive search ads are one format of paid for (pay-per-click) text ads that can appear in Google's search results on mobile, desktop or tablet devices. When creating an … [Read more...]
Mobile-First Indexing: What it Means For Your Website
For over a year, Google have been testing the best means of mobile-first indexing. They recently announced that they are now migrating sites that follow their recommended best practices for mobile-friendly pages. This is down to the increasing number of mobile users utilising the internet, which has now surpassed those on the desktop. The changes could have an effect on how websites are found on … [Read more...]
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