One of the biggest challenges facing many service businesses is working out if their online marketing efforts are profitable. If your website generates leads but you can't track those leads through to sales transactions completed offline, how do you know which online channel is generating the most revenue? How do you know if your website is doing what it was made for? How can you work out … [Read more...]
The Remarkable Power of Google’s Responsive Search Ads
In this post, I'll explain the dizzying versatility of Google's RSA (Responsive Search Ads), some of the main reasons why they are so powerful and why you would be crazy not to use them. 1 ad with 32,760 ad combinations? What are responsive search ads? Responsive search ads are one format of paid for (pay-per-click) text ads that can appear in Google's search results on mobile, desktop or … [Read more...]
Mobile-First Indexing: What it Means For Your Website
For over a year, Google have been testing the best means of mobile-first indexing. They recently announced that they are now migrating sites that follow their recommended best practices for mobile-friendly pages. This is down to the increasing number of mobile users utilising the internet, which has now surpassed those on the desktop. The changes could have an effect on how websites are found on … [Read more...]
19 Reasons to Claim and Optimise Your GMB Listings Right Now
It staggers me still to see so many businesses around me in Surrey that have not claimed their GMB (Google My Business) listing(s). Google (and the SEO community) do a pretty good job of publicising GMB. So surely this is old old news and there can't seriously be businesses out there that still don't know about GMB. Think again! I see countless businesses large and small throughout … [Read more...]
SEO Experts Roundup: How to Rank Higher in Google – A Quantitative Interpretation of the Results
I was recently invited by Ninja Outreach to participate in this SEO Experts Roundup. Some big names took part. The result is a hugely useful resource comprising the collective wisdom of 99 SEO experts. I decided to try and interpret their opinions in a way that could be quantified, recorded in a spreadsheet and presented graphically to distil the enormous amount of content in the survey down to … [Read more...]
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