In this post, I’ll explain the dizzying versatility of Google’s RSA (Responsive Search Ads), some of the main reasons why they are so powerful and why you would be crazy not to use them. What are responsive search ads? Responsive search ads are one format of paid for (pay-per-click) text ads that can appear in […]
Mobile-First Indexing: What it Means For Your Website
For over a year, Google have been testing the best means of mobile-first indexing. They recently announced that they are now migrating sites that follow their recommended best practices for mobile-friendly pages. This is down to the increasing number of mobile users utilising the internet, which has now surpassed those on the desktop. The changes […]
19 Reasons to Claim and Optimise Your GMB Listings Right Now
It staggers me still to see so many businesses around me in Surrey that have not claimed their GMB (Google My Business) listing(s). Google (and the SEO community) do a pretty good job of publicising GMB. So surely this is old old news and there can’t seriously be businesses out there that still don’t know […]
SEO Experts Roundup: How to Rank Higher in Google – A Quantitative Interpretation of the Results
I was recently invited by Ninja Outreach to participate in this SEO Experts Roundup. Some big names took part. The result is a hugely useful resource comprising the collective wisdom of 99 SEO experts. I decided to try and interpret their opinions in a way that could be quantified, recorded in a spreadsheet and presented […]
How Important Are Keyword Rankings These Days?
Reasons Why You Should Not Obsess Over Keyword Rankings: A Route to Better KPI’s Hands up! I’m guilty: a recovering addict. We’ve all been there, checking and re-checking our rankings or those of our clients, sometimes on an almost daily basis. In this post I’ll try and capture, in no particular order, the reasons why […]
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