For over a year, Google have been testing the best means of mobile-first indexing. They recently announced that they are now migrating sites that follow their recommended best practices for mobile-friendly pages. This is down to the increasing number of mobile users utilising the internet, which has now surpassed those on the desktop. The changes […]
19 Reasons to Claim and Optimise Your GMB Listings Right Now
It staggers me still to see so many businesses around me in Surrey that have not claimed their GMB (Google My Business) listing(s). Google (and the SEO community) do a pretty good job of publicising GMB. So surely this is old old news and there can’t seriously be businesses out there that still don’t know […]
SEO Experts Roundup: How to Rank Higher in Google – A Quantitative Interpretation of the Results
I was recently invited by Ninja Outreach to participate in this SEO Experts Roundup. Some big names took part. The result is a hugely useful resource comprising the collective wisdom of 99 SEO experts. I decided to try and interpret their opinions in a way that could be quantified, recorded in a spreadsheet and presented […]
How Important Are Keyword Rankings These Days?
Reasons Why You Should Not Obsess Over Keyword Rankings: A Route to Better KPI’s Hands up! I’m guilty: a recovering addict. We’ve all been there, checking and re-checking our rankings or those of our clients, sometimes on an almost daily basis. In this post I’ll try and capture, in no particular order, the reasons why […]
We’re in Google’s Answer Box – How & Why?
Recently, I discovered that AdJuice was appearing in Google’s Answer Box for search queries like what is SEO in layman terms? Google’s Answer Box is the section that sometimes appears above the free search results and below any paid advertisements and which contains an expanded extract from a page which Google deems to provide a […]
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