We’re pleased to have met the new Google Partner requirements early and earned the right to use the new badge on our website and other marketing materials.
The new Google Partner requirements come into force in February 2022 but, from June 2021, any Google Ads Partners meeting the new requirements can use the new partner badge.
The new Google Advertising Partner requirements cover three categories which are (i) account optimisation performance score, (ii) client advertising spend and (iii) exam certifications.
The overall account optimisation score (calculated automatically by Google) must be at least 70%.
Clients must collectively have spent at least $10,000 on Google Ads in the preceding 90 days.
And at least 50% of the Partner’s Google Ads account strategists must be certified which involves passing online exams.
In addition to the badge, Google publishes a page summarising the partner’s status. The Google Partner badge published on our website is linked to our Partner page on Google so that people can click on the badge to confirm our Google Partner credentials.
AdJuice has been a Google Advertising Partner longer than I can remember.
Being a Google Partner provides a range of benefits to our business.
The requirements are not hugely demanding and not beyond the reach of anyone who is prepared to work hard to acquire and demonstrate their Google Ads expertise. Having said that, we feel it’s still important to test our knowledge periodically to make sure that there are no developments from Google that we’ve missed or are not implementing.
We’ve reviewed many Google Ads accounts which may have been performing well at some point in the past but which have deteriorated markedly after having been left unattended for a year or two. This can be very costly in a competitive landscape. If you’re standing still and your competitors are moving ahead, then you’re going backwards in relative terms.
We’ve also reviewed many Google Ads campaigns that have been set up either by the business owners themselves or by a Google Ads consultant who is not certified by Google. They usually resulted in large sums of money being wasted due to badly structured and targeted campaigns.
Not sure if you’re wasting your Google Ads budget?
Have an uneasy feeling you should be getting more from it?