Page Titles - Still Crucial, Still Neglected Page title tags offer one of the easiest opportunities for small businesses to improve their website's performance in the search engines and yet countless numbers of small businesses - and even some bigger ones - neglect this vital piece of the SEO jigsaw. Having said they're easy, there's a real art to designing the ideal tags for your web … [Read more...]
Meta Description Tags – Your Free Ad Copy
Important 2018 update Extract from Moz.com article (see link to article at bottom of this post) "How Long Should Your Meta Description Be? (2018 Edition)" "Summary: The end of November 2017 saw a spike in the average length of SERP (search engine results pages) snippets. Across 10K keywords (90K results), we found a definite increase but many oddities, such as video snippets. Our data suggests … [Read more...]
Google Algorithm Change Announced by Matt Cutts
It is always good to read about progress that Google makes in the fight against spam so I was pleased to read a recent post from Matt Cutts announcing that Google is evaluating multiple changes to its search ranking algorithm to combat spam and, specifically one particular change, to combat the problem of publishers having their original content copied and then finding that the websites containing … [Read more...]
Home Page Title Tag Can Be a Dead Giveaway
Does Your Home Page Title Tag Indicate an Absence of SEO? Nearly every business owner or marketing manager I speak to relates stories of being repeatedly contacted by SEO companies promising to get them to the top of Google. These companies are usually sending out thousands of emails without making any attempt to assess whether their services would be beneficial to the recipient. I should … [Read more...]
Meta Keywords Tags Are Irrelevant – The Final Word
Most people in the SEO world have known for a long time that Google does not factor the contents of meta keywords tags into their search ranking algorithm. This fact has been officially announced by Google's Matt Cutts. In this YouTube video, Matt also talks about the potential usefulness of meta description tags which I'll try and cover in detail in a future post. Keyword stuffing Given that this … [Read more...]
