I was recently invited by Ninja Outreach to participate in this SEO Experts Roundup. Some big names took part. The result is a hugely useful resource comprising the collective wisdom of 99 SEO experts. I decided to try and interpret their opinions in a way that could be quantified, recorded in a spreadsheet and presented graphically to distil the enormous amount of content in the survey down to … [Read more...]
We’re in Google’s Answer Box – How & Why?
Recently, I discovered that AdJuice was appearing in Google's Answer Box for search queries like what is SEO in layman terms? Google's Answer Box is the section that sometimes appears above the free search results and below any paid advertisements and which contains an expanded extract from a page which Google deems to provide a good answer to the question, either explicit or implicit, in the … [Read more...]
Feefo Reviews
A client recently asked me to review Feefo and in particular its benefits from an SEO standpoint. I knew little about it up to that point but found it interesting enough to decide to make it the subject of my next (this) blog post. Although Feefo is first and foremost about reviews, it also has big implications for content marketing and SEO and also for the financial performance that a business … [Read more...]
Eliminate Duplicate Content to Profit From Thin Air
Duplicate Content Case Study In this article, I'll explain how to make profit from thin air by eliminating duplicate content from your website. No, this is not some shady 'get-rich-quick scheme' full of hollow promises. This is a real example of how the identification, diagnosis and elimination of duplicate content became the biggest single contributory factor in achieving an increase of 145% in … [Read more...]
Plagiarism Checks – Check This
Before I start, the image on the left of a copyright symbol is, itself, subject to copyright rules. Yup, I paid a couple of quid to use it here. The other day I stumbled across an example of another SEO service provider that had copied my content and published it on their website as though it were their own. They shall remain nameless. However, anybody who knows anything about SEO can find out … [Read more...]
