Reviews have become table stakes for most small businesses. Without a reasonable number of reviews, you can't compete. People expect to find them and learn about the experiences others have had with your business. If you don't have many, prospective customers may wonder why or, even worse, assume it's because your service is bad. There is overwhelming evidence to support the importance of … [Read more...]
19 Reasons to Claim and Optimise Your GMB Listings Right Now
It staggers me still to see so many businesses around me in Surrey that have not claimed their GMB (Google My Business) listing(s). Google (and the SEO community) do a pretty good job of publicising GMB. So surely this is old old news and there can't seriously be businesses out there that still don't know about GMB. Think again! I see countless businesses large and small throughout … [Read more...]
How Important Are Keyword Rankings These Days?
Reasons Why You Should Not Obsess Over Keyword Rankings: A Route to Better KPI's Hands up! I'm guilty: a recovering addict. We've all been there, checking and re-checking our rankings or those of our clients, sometimes on an almost daily basis. In this post I'll try and capture, in no particular order, the reasons why I advise my clients not to obsess over keyword rankings, on a short term … [Read more...]
How to Track Website Visits From Google’s Local Pack in Google Analytics
Website Visits From Google's Local Pack If you're a Local SEO consultant or a local business owner doing your own SEO, it's important to understand whether your efforts are paying off. For a consultant, being able to demonstrate the number of website visits generated by appearances in Google's local pack and maps can not only help you understand what things are working but can help you illustrate … [Read more...]
See Just How Important Google Reviews Are And How I Used Them to Choose a Solicitor in Camberley.
A Real Life Example of The Process I Went Through to Choose a Solicitor You don't have to be first in Google to win business. You don't even have to be the cheapest. If you have reasonable Google reviews, you can steal business right from under your competitors' noses. And those reviews may enable you to charge more than your competitors. I only asked one firm for a quote so price was not the … [Read more...]
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