Reviews have become table stakes for most small businesses. Without a reasonable number of reviews, you can't compete. People expect to find them and learn about the experiences others have had with your business. If you don't have many, prospective customers may wonder why or, even worse, assume it's because your service is bad. There is overwhelming evidence to support the importance of … [Read more...]
See Just How Important Google Reviews Are And How I Used Them to Choose a Solicitor in Camberley.
A Real Life Example of The Process I Went Through to Choose a Solicitor You don't have to be first in Google to win business. You don't even have to be the cheapest. If you have reasonable Google reviews, you can steal business right from under your competitors' noses. And those reviews may enable you to charge more than your competitors. I only asked one firm for a quote so price was not the … [Read more...]
Feefo Reviews
A client recently asked me to review Feefo and in particular its benefits from an SEO standpoint. I knew little about it up to that point but found it interesting enough to decide to make it the subject of my next (this) blog post. Although Feefo is first and foremost about reviews, it also has big implications for content marketing and SEO and also for the financial performance that a business … [Read more...]
