Reviews have become table stakes for most small businesses. Without a reasonable number of reviews, you can't compete. People expect to find them and learn about the experiences others have had with your business. If you don't have many, prospective customers may wonder why or, even worse, assume it's because your service is bad. There is overwhelming evidence to support the importance of … [Read more...]
19 Reasons to Claim and Optimise Your GMB Listings Right Now
It staggers me still to see so many businesses around me in Surrey that have not claimed their GMB (Google My Business) listing(s). Google (and the SEO community) do a pretty good job of publicising GMB. So surely this is old old news and there can't seriously be businesses out there that still don't know about GMB. Think again! I see countless businesses large and small throughout … [Read more...]
Google Penguin Update? Get Real!
Google's Penguin Update If you haven't heard of Google's Penguin Update, you must have either been stuck in a crevasse for weeks or have no connections with the SEO industry. Before you waddle back to your igloo, skim what follows to see if anything ruffles your feathers, piques your interest or even pricks your conscience! The Penguin update has had business owners and the SEO industry in a … [Read more...]
Bad Links May Hurt You: Google Ups The Ante
Can bad links hurt your rankings? It has long been debated whether poor quality or spammy links could actually damage a website's rankings in Google. I read yesterday that over the last few months, Google has been sending out emails to website owners warning them about artificial or unnatural looking links. I've seen examples online today of two almost identical emails from Google to the … [Read more...]
Keyword Domain Names or Brand Domain Names?
Which domain name to choose for your website is a complex decision so how do you make it and what factors are there to consider? One of the biggest decisions is whether to go for a keyword-rich domain name or brand domain name. Well, there are advantages to both so inevitably there are trade-offs to consider. There is no answer that is right for everybody because some of the characteristics of … [Read more...]
