One of the biggest challenges facing many service businesses is working out if their online marketing efforts are profitable. If your website generates leads but you can't track those leads through to sales transactions completed offline, how do you know which online channel is generating the most revenue? How do you know if your website is doing what it was made for? How can you work out … [Read more...]
How to Track Website Visits From Google’s Local Pack in Google Analytics
Website Visits From Google's Local Pack If you're a Local SEO consultant or a local business owner doing your own SEO, it's important to understand whether your efforts are paying off. For a consultant, being able to demonstrate the number of website visits generated by appearances in Google's local pack and maps can not only help you understand what things are working but can help you illustrate … [Read more...]