Google's Penguin Update If you haven't heard of Google's Penguin Update, you must have either been stuck in a crevasse for weeks or have no connections with the SEO industry. Before you waddle back to your igloo, skim what follows to see if anything ruffles your feathers, picques your interest or even pricks your conscience! The Penguin update has had business owners and the SEO industry … [Read more...]
Google Venice Update Update
Curiouser and Curiouser Search Results Yesterday. Whilst scrambling to complete my final preparations for a client meeting at 10:00 am yesterday morning (what ever did happen to those days when I could get to my former company's office in Oslo, Norway before 10:00 am?), I did a few test searches and saw some interesting results that would seem to be related to the Google Venice update. This … [Read more...]
Google’s Venice Update Rocks The Gondola
Significant Changes in Local Search Results. Yesterday, I picked up a post in Search Engine Land by Matt McGee about 40 Google search quality updates in February 2012, also announced in the official Google search blog. At number 26 in Google's list of 40 items, is an update dubbed "the Venice update" and Google's summary announcement on their blog is as follows. "Improvements to … [Read more...]
Eliminate Duplicate Content to Profit From Thin Air
Duplicate Content Case Study In this article, I'll explain how to make profit from thin air by eliminating duplicate content from your website. No, this is not some shady 'get-rich-quick scheme' full of hollow promises. This is a real example of how the identification, diagnosis and elimination of duplicate content became the biggest single contributory factor in achieving an increase of 145% in … [Read more...]
Plagiarism Checks – Check This
Before I start, the image on the left of a copyright symbol is, itself, subject to copyright rules. Yup, I paid a couple of quid to use it here. The other day I stumbled across an example of another SEO service provider that had copied my content and published it on their website as though it were their own. They shall remain nameless. However, anybody who knows anything about SEO can find out … [Read more...]
