Are you blogging yet? Does your business have a blog? If not, are you beginning to feel it should? Do your competitors have blogs? Blogging has become a mainstream marketing activity for many businesses. Whilst more and more businesses are hearing about the value and increasing importance of blogging, many businesses are still wrestling with exactly what the advantages are and how they can get … [Read more...]
Meta Description Tags – Your Free Ad Copy
Important 2018 update Extract from Moz.com article (see link to article at bottom of this post) "How Long Should Your Meta Description Be? (2018 Edition)" "Summary: The end of November 2017 saw a spike in the average length of SERP (search engine results pages) snippets. Across 10K keywords (90K results), we found a definite increase but many oddities, such as video snippets. Our data suggests … [Read more...]
Google Algorithm Change Announced by Matt Cutts
It is always good to read about progress that Google makes in the fight against spam so I was pleased to read a recent post from Matt Cutts announcing that Google is evaluating multiple changes to its search ranking algorithm to combat spam and, specifically one particular change, to combat the problem of publishers having their original content copied and then finding that the websites containing … [Read more...]
Flash Home Pages Can Thwart SEO
Does Your Site Have An All Flash Home Page? Are you a lover of Flash programming? Is your home page dedicated entirely to a Flash movie? If so, did you know that this presents problems to search engines since they cannot read the images? Whilst it is true that search engines have improved their interpretation (crawling and indexing) of the content and code within Flash files, these can still … [Read more...]
Home Page Title Tag Can Be a Dead Giveaway
Does Your Home Page Title Tag Indicate an Absence of SEO? Nearly every business owner or marketing manager I speak to relates stories of being repeatedly contacted by SEO companies promising to get them to the top of Google. These companies are usually sending out thousands of emails without making any attempt to assess whether their services would be beneficial to the recipient. I should … [Read more...]
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