Reasons Why You Should Not Obsess Over Keyword Rankings: A Route to Better KPI's Hands up! I'm guilty: a recovering addict. We've all been there, checking and re-checking our rankings or those of our clients, sometimes on an almost daily basis. In this post I'll try and capture, in no particular order, the reasons why I advise my clients not to obsess over keyword rankings, on a short term … [Read more...]
We’re in Google’s Answer Box – How & Why?
Recently, I discovered that AdJuice was appearing in Google's Answer Box for search queries like what is SEO in layman terms? Google's Answer Box is the section that sometimes appears above the free search results and below any paid advertisements and which contains an expanded extract from a page which Google deems to provide a good answer to the question, either explicit or implicit, in the … [Read more...]
Improve Your Local Ranking on Google
This week, Google has provided new guidance for local business owners about how to raise their profile in Google's local search results. Local results appear for people who search for businesses and places near their location. Local results appear in a number of places across Maps and Search. For example, you’ll probably see local results if you search for “Italian restaurant” from your mobile … [Read more...]
Page Title Tags: Detailed Guide, Examples & Tips on Best Practice
Page Titles - Still Crucial, Still Neglected Page title tags offer one of the easiest opportunities for small businesses to improve their website's performance in the search engines and yet countless numbers of small businesses - and even some bigger ones - neglect this vital piece of the SEO jigsaw. Having said they're easy, there's a real art to designing the ideal tags for your web … [Read more...]
How To Choose an SEO Company That Won’t Burn Your Domain
Is Your SEO Company Safe? Last month SEO agency iAcquire, in the U.S., was banned by Google for breaking its rules about link building. This post is aimed at non-SEOs so, for you folk, Google's ban of iAcquire means that (at the time of writing this) you can no longer find iAcquire's website in Google. That's enough to sink any business without a trace in a very short space of time. No … [Read more...]
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