At the beginning of November, Google rolled out some major changes to some categories of its search results which may have a profound effect on both large and small businesses. The changes affect the results for searches that are considered, for one reason or another, by Google to be local in nature. This may be because the user has actually specified a location in their search query (e.g. … [Read more...]
Meta Keywords Tags Are Irrelevant – The Final Word
Most people in the SEO world have known for a long time that Google does not factor the contents of meta keywords tags into their search ranking algorithm. This fact has been officially announced by Google's Matt Cutts. In this YouTube video, Matt also talks about the potential usefulness of meta description tags which I'll try and cover in detail in a future post. Keyword stuffing Given that this … [Read more...]
Keyword Domain Names or Brand Domain Names?
Which domain name to choose for your website is a complex decision so how do you make it and what factors are there to consider? One of the biggest decisions is whether to go for a keyword-rich domain name or brand domain name. Well, there are advantages to both so inevitably there are trade-offs to consider. There is no answer that is right for everybody because some of the characteristics of … [Read more...]
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