New Websites and Website Upgrades Ok, so your new website is finished and has been launched, so now it's time to think about SEO, right? After all, SEO is just about (a) including your keywords on your website pages and (b) acquiring back links to improve your rankings and generate referrals. If you need to add a few more keywords on the page, you can come back to that later. And you don't need … [Read more...]
Meta Description Tags – Your Free Ad Copy
Important 2018 update Extract from Moz.com article (see link to article at bottom of this post) "How Long Should Your Meta Description Be? (2018 Edition)" "Summary: The end of November 2017 saw a spike in the average length of SERP (search engine results pages) snippets. Across 10K keywords (90K results), we found a definite increase but many oddities, such as video snippets. Our data suggests … [Read more...]
Home Page Title Tag Can Be a Dead Giveaway
Does Your Home Page Title Tag Indicate an Absence of SEO? Nearly every business owner or marketing manager I speak to relates stories of being repeatedly contacted by SEO companies promising to get them to the top of Google. These companies are usually sending out thousands of emails without making any attempt to assess whether their services would be beneficial to the recipient. I should … [Read more...]
Google Place Search – a Leg Up For SME?
At the beginning of November, Google rolled out some major changes to some categories of its search results which may have a profound effect on both large and small businesses. The changes affect the results for searches that are considered, for one reason or another, by Google to be local in nature. This may be because the user has actually specified a location in their search query (e.g. … [Read more...]
Meta Keywords Tags Are Irrelevant – The Final Word
Most people in the SEO world have known for a long time that Google does not factor the contents of meta keywords tags into their search ranking algorithm. This fact has been officially announced by Google's Matt Cutts. In this YouTube video, Matt also talks about the potential usefulness of meta description tags which I'll try and cover in detail in a future post. Keyword stuffing Given that this … [Read more...]
