There’s a lot of buzz (or steam coming out of ears) in the SEO blogosphere about cold calling and unsolicited emails from SEO companies.
Even some of the biggest names in SEO get approached by complete SEO rookies offering to get them to the top of Google. Some of them make ridiculous claims such as being “former Google employees” or “SEO specialists for Google”.
I get emails and calls every week. However annoying it is though, there is one thing I’ve had to come to terms with.
It must do. Otherwise there wouldn’t be so many cold callers. Or would there?
Despite the fact that being pestered by pushy telesales staff from call centres drives most of us up the wall, some people must be buying what’s being offered by these cold callers.
Even if only one in every thousand calls results in an order, that’s enough to make it worthwhile for some. Regardless of whether they deliver on their promise. Regardless of reputation (you can just mutate and operate under a new alias next month). Regardless of any consideration except for just generating some income.
But does the fact that it clearly works for some, legitimise it?
At one extreme, an unsolicited email from one SEO company to another SEO company, which has somehow found its way onto an email marketing list, is just dumbass spam.
But what if you have spent several days carefully researching a handful of targets and decided to make a tailored, considered approach to businesses that you know would benefit from your services?
Maybe there is a case for cold calling. Maybe it’s just the indiscriminate, pushy mass marketing techniques of call centres that gives traditional outbound marketing a bad name.
Should those selling SEO services – which is inbound marketing – perhaps practice what they preach and win their business using solely inbound marketing techniques?
Is cold calling, in itself, prima facie evidence that the caller must be an SEO butthead?
What do you think? No, don’t call! Comment below!
Here are some recent, sometimes hilarious, comments I’ve stumbled upon from well known SEO bloggers.
Feel free to give full expression to your feelings below!