I founded AdJuice in 2007 and am a certified Google AdWords professional who started providing SEO services after taking a 9 month career break and reading upwards of 50,000 pages about SEO. I am a staunch advocate of best practice in SEO. I graduated in Maths at the University of Southampton and also qualified as a Chartered Management Accountant. Immediately prior to founding AdJuice, I was CEO, and before that CFO, of the 150 staff, £20 million turnover, Impact (now part of AVMI), the UK’s largest audio visual systems integrator).
I love the reward of unlocking nitty gritty technical SEO problems and witnessing the resultant improvements in a business’s visibility in Google. I stumbled across SEO by chance when I was emailed the details of an SEO and PPC company for sale in 2007. I had never heard of SEO back then and knew very little about website marketing but it caught my interest. I read the original paper by Google’s co-founders Lawrence Page and Sergey Brin, “The Anatomy of a Large-Scale Hypertextual Web Search Engine” and became hooked on the subject of search engines, their ranking algorithms and website marketing. I immediately set about learning SEO which is a fascinating fusion of mathematics, computer science and marketing. Nine months and more than fifty thousand pages of reading later, I set up AdJuice, launched its first website and started providing SEO services to small, medium and large businesses, one or two with a global presence.
I’ve never had to advertise, cold call or network for new clients, all of whom have either found AdJuice in search engines or been referred. Clients have mostly been based in Surrey, Berkshire, Hampshire and London but have also come from as far afield as Dubai and Thailand. SEO is a fast-changing subject which provides endless interest, challenge and is never more rewarding than when I receive reviews like these.
I like being active and train regularly in a superb gym near me. I also enjoy windsurfing, water-skiing, wake boarding, sailing, swimming, 5 km Parkruns, cycling, gardening, photography and travelling.
I love watching the big sporting events, especially rugby and loved watching the 2016 Olympics. At 15, I won Essex County 1500 metres track championships twice by big margins and represented my home town Chelmsford at athletics, cross-country, rugby and swimming. I hadn’t run competitively (or hardly run at all!) as an adult until encouraged recently by one of my sisters to give 5 km Parkruns a try after she broke the British 5 mile road race record for her age category a few years ago. In 2015, I quickly got my 5 km Parkrun time down to 21:04 mins, reduced it further to 19:34 mins in the gym and finished 11th overall in a couple of Parkruns before having to give it a break due to repeated injuries. I hope to resume the Parkruns soon!
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