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SEO Specialists

Why, When and How to Choose an SEO Specialist

Please click on any of these three links to take you to the relevant part of this page.
1. Why should I choose an SEO specialist over a web designer?
2. When should I first consult an SEO specialist?
3. How should I choose an SEO specialist?

Why Choose an SEO Specialist?

SEO specialists in Surrey - Google results
SEO specialists in Surrey (click for bigger image)

Most web designers these days also offer SEO services so, if you have an ongoing support relationship with your web designer, or could engage a web designer that offers website design services and also SEO services, why would you consider not using a web designer to run your SEO campaign? As SEO specialists, we are accutely aware of the inter-dependency between web design and SEO. They are inextricably linked and yet require different skills. The truth is the subject matter is just too broad for all but the largest agencies to be expert at all of it. There are SEO specialists for e-commerce websites having tens or hundreds of thousands of pages, specialists in “local SEO”, specialists in website analytics and more. But where the best SEO specialists excel is leveraging the ultimate performance out of your website.

When to Get an SEO Specialist Involved

The biggest mistake to make is to think that SEO starts once your website is finished and ready for promoting. Non-specialists often under-estimate the complexity of SEO and do not realise the extent to which the design of your website will impact on its performance in the search results.

How deep is the navigational hierarchy of your site? How are the pages of your site ‘bound’ or linked together either by the main navigation menu or other links? How is the content organised or structured between the different pages or categories? Has there been an effective content strategy to ensure that each and every important page has a clearly defined theme and clearly identified keyword targets?

If your site has been designed without the input of an SEO specialist, then you run the risk that your site will need revising or, if the design is set in concrete for whatever reason, then having to accept sub-optimal website performance.

Remember, you need not necessarily engage an SEO advisor on a formal basis to get some advice. Please contact us for an informal discussion and some free advice about when to start SEO.

How to Choose an SEO Specialist

Deciding which SEO specialist to engage is an important decision and, as with any other important decision, should be made only after some searching questions have been asked if costly mistakes are to be avoided. Deciding exactly which questions to ask can present a challenge in itself.

Many of the lists of questions available online, provided to aid this decision, include technical questions designed by SEO specialists which pre-suppose the interviewer has a thorough grounding in SEO principles.

These questions have been designed therefore to enable a successful vetting process to be undertaken either by a lay person or somebody more experienced. They are expressed in simple every day language and are capable of being answered likewise.

Please also visit our home page for an overview of our SEO services or contact us for more information.

1. Can you get me to number 1 in Google?

Only novice SEO specialists could say yes to that question. If yours does, then run a mile. This question cannot be answered without first knowing which keyword is being discussed. Even if the keyword is clear, it is not possible to make a cast iron commitment. And you may even already have a number 1 ranking without even realising it! This commonly occurs for the business name or brand name.

2. Will I be asked to sign a contract?

Professional SEO specialists should inform you in advance of any contract you will be asked to sign. If you are asked to sign a contract, make sure you read it and understand it. Do not sign it if you are not sure what you are buying and what commitments you are making.

3. Do you offer any guarantees and, if so, what are the terms?

Ethical SEO specialists should be up front about the terms of any guarantee they offer. As in the rest of the business world, the purpose of a guarantee is not necessarily a promise that products or services will be provided exactly as marketed but to provide a remedy if they are not. If a money back guarantee includes an easy “get out clause” like “provided Google doesn’t change its algorithm” then it is a hollow offer or worthless guarantee.

4. What do you consider to be your 3 best achievements and why?

Experienced SEO specialists should be able to explain the accomplishments of which they are most proud and why.

5. Can you provide evidence of these achievements?

SEO specialists with a track record should be able to prove the results that they have obtained and also that it was indeed they who attained the results and not, for example a previous SEO specialist (or even their client!).

6. Can you describe what you did to achieve these results?

SEO specialists should be able to explain the steps they took to achieve their results and which actions brought about which results.

7. Do you observe the search engines’ rules?

SEO specialists should be able to explain the most important search engine rules, the differences between black hat and white hat SEO companies and demonstrate that they adhere to generally accepted search engine guidelines. If they do not, then you may be at risk.

8. Will you ever work for my competitors?

SEO specialists should be prepared to explain their stance with regard to your competition. In some cases, working for your competitors may disadvantage you but in other cases it may not. A business that you may view as a competitor may not be competing for the same search engine placements. Transparency is the important thing here so that you may make a properly informed decision about whether your interests will be best served by this provider.

9. How will you decide which keywords to target?

SEO specialists should be able to outline the process they will follow to propose keyword targets to you and to what degree you will be involved. They should be able to explain which factors they will take into account when choosing between one keyword and another and why.

10. What rankings will you be able to achieve?

Your SEO specialist should provide realistic targets, for specified keywords and, if possible, a rough guide to timescales. If they promise or guarantee a number 1 spot, then this should be taken as a warning signal. ANY SEO specialist can attain a number 1 ranking for a useless keyword. NO SEO specialist can be certain of attaining a number 1 ranking for a prized i.e. very lucrative keyword.

11. Will you provide a rankings report at the outset?

Your SEO specialist should provide a report showing existing rankings as soon as the keyword targets have been agreed. Without this, you may not be able to tell whether they are improving or worsening your rankings.

12. By rankings, do you mean organic i.e. free search results?

Astonishingly, some SEO specialists claim to have achieved a page 1 ranking because your Google AdWords adverts are appearing on page 1. You can buy these and they are not what is generally meant by rankings.

13. Can I call your references?

Most SEO specialists will be able to provide references and give examples of their work. Ideally, you will be able to talk freely to one or two of their clients.

14. What are the risks?

Your SEO specialist should be open about any risks that you might be facing by taking them on and how those risks might be mitigated.

15. Do you use any automated techniques?

Some SEO specialists employ automated techniques for the purposes of acquiring large numbers of back links from business directories, social media sites etc. It may sound impressive but it isn’t necessarily effective. Ask them to explain how they go about acquiring links to your website. If they offer to subscribe you to very large numbers (in the hundreds) of business directories manually, then it isn’t manual and is ineffective.

16. Who owns or ‘controls’ the links that you will acquire?

All SEO specialists should be prepared to explain how they will go about acquiring links from other websites that will be crucial to your site ranking highly. Some SEO companies may improve your rankings in a very short space of time by placing links on hundreds or even thousands of websites that they either own themselves or rent. If your SEO specialist controls the links then they can decide to remove them. This may not present any problems in itself but you need to understand whether your rise in the rankings could be reversed if you terminate the services of your SEO provider.

17. Who will do the work?

Some SEO specialists subcontract work either within the UK or outside it (often India). It is important for you to be in control of the quality of any work affecting your website (and brand, reputation etc.) by knowing who will be carrying out the work so that you are able to form a view about their competence, ethics and working practices.

18. What am I actually buying?

SEO specialists should be able to explain what they are committing to deliver. Since it is not possible to make a contractual commitment about what rankings can be achieved, ask them what commitments they are able to make. What will you be paying for?

19. Why should I choose you?

SEO specialists should be able to explain clearly what benefits they will bring to you and why you should choose them above others. It’s an obvious question but it doesn’t hurt to ask. If they aren’t sure themselves, you’ll probably sense it!

Related Reading
How to Choose an SEO Company That Won’t Burn your Domain
SEO Companies

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Google Rating
5.0
Based on 27 reviews
AdJuice SEO Services Ltd
AdJuice SEO Services Ltd
5.0
Laurence Bolton
Laurence Bolton
14:35 02 Mar 22
I am writing on behalf of National Driving Centre who I work for.We have used Adjuice for many years. We have used other SEO service companies and found Adjuice's service and communication to be miles ahead in comparison. They always take the time to not only assist your business whether it be with Google Ads or SEO, but explain what and why they are doing things. A lot of companies will either keep you in the dark or belittle your lack of knowledge.NDC continues looking forward with Adjuice as they are a key pillar for our growth.Laurence
Mark at SkateStation
Mark at SkateStation
08:12 20 Jul 20
We found Ewan after looking at various businesses in the Surrey area to set up and run our Google Shopping Ads/PPC account. Ewan is both passionate and extremely thorough in making sure we get an increasing ROI. The frequent reporting and advice on what we can do our end is on a personal level that I would imagine many other companies can’t match. We’re seeing our online sales revenue grow monthly and we’ll certainly continue to invest more through Ewan.
Des Earthcare
Des Earthcare
22:19 10 Mar 20
We very rarely write reviews or recommend other companies, but we felt we just had to give AdJuice a 5 star review, at the very least... We thoroughly recommend AdJuice and Ewan to any business looking for a professional, top quality SEO company.Our garden design and landscaping business, EarthCare Gardens Ltd is based on the borders of South London and Surrey, so we need a constant pipeline of decent projects and quality leads within a hyper local area. We tried several so called SEO experts over the years... Only to be disappointed time and time again, throwing good money after bad and getting nothing but rubbish services in return.Then, luckily, we found AdJuice... Ewan is a real pleasure to work with, super efficient, methodical and actually dedicated to the Art and Science of online marketing and Search Engine Optimization... And the icing on the cake: Ewan delivers really great results and outstanding value for money.If you've searched in vain for SEO experts, then search no more... You will see a superb Return on Investment and get plenty of good quality, online leads for your business too, but only if you work with Ewan and AdJuice SEO Services Ltd.
James J
James J
08:27 07 Jun 18
I've been working with Ewan for over 5 years and there's no one else I'd recommend for SEO and AdWords. This is simply because Ewan get's results and he gets the best results of the myriad of 'SEO experts' we've gone through (and there have been a lot of 'duds'). As well as the good and quantifiable RoI he achieves, it's his business acumen and diligence that differentiates him with other providers.
Sally Powell
Sally Powell
15:24 17 May 18
If you're looking for local seo in Surrey I can't recommend adjuice enough. Ewan was extremeley knowledgeable and was able to help my business re seo where others had failed.
Helen Atkinson
Helen Atkinson
16:11 02 May 18
I had recently set up an Adwords (PPC) account for our business but was unsure if it was set up correctly and so was looking for someone to review it. I really wanted to work with a local company and found Surrey based Adjuice. What I particularly appreciated about my initial call with Ewan was that there was no pressure selling. Ewan provided a fantastic review of my Adwords account with clear steps on how I can make improvements, which included bonus information on improving our website for local SEO. I would highly recommend Ewan, he is clearly very knowledgeable and I look forward to working with him in the future.
Cotton and Olive
Cotton and Olive
17:45 30 Mar 18
As an e-commerce retail shop owner based in Surrey, I asked Ewan to do SEO review of my e-commerce site to identify and address suspected problems. He turned up with an expert diagnosis of the existing problems and full recommendations to fix these serious issues causing a loss of traffic. He took his time and forwarded a full report with evidences and screenshots. Hence, it was easy for me to follow his diagnostic report which enabled me to act quicker to fix these problems. I will certainly recommend him if you are looking for Surrey based SEO service.
Ruth Roy
Ruth Roy
09:45 25 Oct 17
We commissioned Ewan to undertake some SEO research and produce a report with recommendations for one of our clients. Ewan produced a detailed report with many valuable insights into our client’s on-site SEO. We would use Ewan and AdJuice for future projects.
Nick Jones
Nick Jones
14:01 31 Aug 17
Adjuice have great knowledge of SEO and have provided us with great insight on growing our online presence.
James Titler
James Titler
13:10 25 Aug 17
It's been a pleasure working with Ewan and his knowledge of SEO has helped us grow our online presence - not just on Google My Business but his advice and help with meeting broader SEO objectives.
Pixies Nursery School
Pixies Nursery School
11:49 18 Aug 17
In 2015 we asked Ewan for SEO advice on our last website, prior to embarking on a mobile-friendly website upgrade project in 2016. Ewan advised on our existing situation, especially in connection with our visibility in Google’s local business search results. There were technical problems with our Google My Business listing and our listing on Google Maps which needed Ewan to speak directly with a member of Google’s staff to get them fixed. Ewan also advised on the SEO aspects of our new website at the design stage. Ewan’s work has helped us appear number 1 in Google’s local business results for some important search terms. Ewan was generous with his time and a pleasure to work with.
Donald Minchin
Donald Minchin
13:18 17 Aug 17
One of the best decisions that I made when I was recommended to Adjuice.My business has gone from strength to strength under the watchful eye of Adjuice looking after my online activity. I no longer have to worry about where my business ranks in google and it allows me to concentrate on increasing my companies business.Thanks for all your help.
Warren Ransome
Warren Ransome
08:26 17 Aug 17
Ewan knows SEO extremely well. I would recommend Adjuice without hesitation. We are still on page 1 for most of the keyword work Ewan did over 5 years ago. His work is money very well spent!!
Qdos Computer Consultants
Qdos Computer Consultants
08:24 17 Aug 17
AdJuice provides a valuable SEO service to Qdos and several of our clients. Ewan has an excellent technical knowledge of SEO and PPC, providing detailed monthly progress reports full of recommendations, and always giving thorough and well thought out responses to our questions.
Rachel Smith
Rachel Smith
09:00 11 Aug 17
Great report from Ewan to help us review, plan and invigorate our efforts on the web.
Olivia Shaw
Olivia Shaw
08:20 26 Jul 17
I have been working for 6 months with Ewan at Adjuice on a PPC (pay per click) campaign on Google adwords. Ewan's advice and expertise has been excellent and he is always extremely prompt and responsive to my questions and queries. His knowledge and understanding of how Adwords operates seems to be extensive and, as a result, the campaign has been extremely successful thanks to Ewan.
Shaun Perfect
Shaun Perfect
19:24 07 Oct 16
I've used Adjuice for a few years now with great results.
Martin Brown
Martin Brown
15:35 11 Sep 16
We've worked with AdJuice for over two years and it has made a major difference to where our company appears in search results. Ewan is always helpful, explains things clearly and prompt to respond.
Synergy Physio
Synergy Physio
06:57 20 May 16
Ewan at Adjuice has been helping me with our company's SEO since 2015 when I switched over to working with him. From the start he did a complete audit of my site and we came up with a plan of how we would build our presence and rankings. He has offered me some great advice and has been able to isolate the key areas where we can make large improvements. Each month I get a report with suggested improvements which are quick and easy for me to implement. Since bringing Ewan onboard our traffic has improved markedly and I know it will continue to do so.
Anna Haynes
Anna Haynes
16:06 09 Nov 15
We have worked with Ewan at AdJuice over several years and his SEO knowledge, practical approach and advice have led to significant improvement in our Google rankings across a number of key words. His contribution to our e-commerce business growth has been invaluable to us.
Michael Swinn
Michael Swinn
11:38 02 Feb 15
Adjuice have been very helpful in sorting out our SEO problems and our google rankings have gone from somewhere around page 15 to page 1. The ongoing monthly support and input from Adjuice is money well spent.
Stretch Ceilings
Stretch Ceilings
12:52 26 Nov 14
Adjuice has really helped us to understand the ways in which our website can benefit our business. We now have more structure to our Adwords campaign and have therefore seen a great improvement in our search results.
Ben Stanbrook
Ben Stanbrook
12:11 06 Oct 14
Ewan has been extremely supportive and insightful with regards to improving and optimising our website. He is always on hand to provide a thorough analysis of all of the work which he delivers, and has helped us to gain a much better understanding of SEO and what we can do to continue developing our website.Stanbrook & Nicholson
Joe Banner
Joe Banner
16:18 22 Nov 13
Having worked with Ewan Kennedy and Adjuice several times over the years, I have found his SEO expertise invaluable.He is always polite, attentive to my (and my client's) needs and makes a point of keeping himself informed of the latest and best techniques in order to offer the best possible service.I'm happy to recommend him to small and medium sized businesses that are looking for better representation in search engine results.
John Lennie
John Lennie
23:56 30 Oct 13
Ewan and his team have been instrumental in the success of my business. His genuine interest in its growth from the beginning has enabled me to achieve the results I've wanted in a relatively short period of time. His extensive knowledge on all things Seo and experience with Adwords has been crucial to the set up of my business. Without his help and guidance I would not be where I am today.
Elspeth Evans
Elspeth Evans
21:41 27 Oct 13
Ewan at Adjuice helped me with our company's SEO, offering advice which was practical and relevant to the nature and size of our business. Ewan understood our business needs and advice was provided in a language that I was able to understand and implement. Our website ranking benefited from his advice.
Dominic Tantram
Dominic Tantram
15:07 09 Oct 13
Adjuice has provided a first class bespoke SEO service, helping to cut through the SEO jungle and improve rankings. Having been disappointed by our previous supplier, Ewan Kennedy from Adjuice has become a trusted supplier to our business, providing strategic, tactical and practical support as and when needed, all backed up with excellent communication.
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AdJuice SEO Services Ltd
7 Devonshire Drive
Camberley
Surrey
GU15 3UB
United Kingdom

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