Hello. I graduated in maths at Southampton University and gained a professional accountancy qualification (ACMA) early in my 25 year career in finance. My final role before founding AdJuice in 2007 was CEO of a 150 staff, £20m turnover audio visual systems integration company.
I love the reward of unlocking nitty gritty technical SEO problems and witnessing the resultant improvements in a business’s visibility in Google. I stumbled across SEO by chance in 2007 when I knew very little about website marketing. I read the original paper by Google’s co-founders Lawrence Page and Sergey Brin in 1997, “The Anatomy of a Large-Scale Hypertextual Web Search Engine” and became hooked on the subject of search engines, their ranking algorithms and website marketing. I immediately set about learning SEO which is a fascinating fusion of mathematics, computer science and marketing.
Nine months and more than fifty thousand pages of reading later, I set up AdJuice, launched its first website and started providing SEO services to small, medium and large businesses, one or two with a global presence.
I’ve never had to advertise, cold call or network for new clients, all of whom have either found AdJuice in search engines or been referred. Clients have mostly been based in Surrey, Berkshire, Hampshire and London but have also come from as far afield as Dubai and Thailand. SEO is a fast-changing subject which provides endless interest, challenge and is never more rewarding than when I receive reviews like these.
I like being active and train regularly in a gym. I also enjoy windsurfing, water-skiing, wake boarding, sailing, swimming, 5 km parkruns, cycling, gardening, photography and travelling.
At 15, I won the Essex County 1500 metres track competition twice by big margins and represented my home town Chelmsford at athletics, cross-country, rugby and swimming. I hadn’t run competitively (or hardly run at all!) as an adult until encouraged by one of my sisters to give 5 km parkruns a try after she broke the British 5 mile road race record for her age category a few years ago. In 2015, I got my 5 km parkrun time down to 21:04 mins (and down to 19:34 mins on a treadmill) and finished 11th overall in a couple of parkruns before having to give them a break due to repeated injuries. I hope to resume the parkruns soon, injuries and covid-19 restrictions permitting!
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