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What is Local SEO?

For Small Businesses and Multi-Location Brands

Find local customers in your district, town or county.

If you’re new to Local SEO, it’s a specialist area of SEO used to ensure your business and/or website is found by people who are either (a) based near your business address when they are searching for your products or services or (b) use your location in their search query. Examples of Local SEO searches for a law firm in London could be (a) a person in London who searches for “lawyers” or (b) a person outside of London who searches for “lawyers in London”. SEO techniques are needed by any business that serves customers local to them and has one or more business addresses like offices or shops. That can mean anything from a single office to a national chain with hundreds of shops all over the country. This page is specifically about Local SEO. Here is our local SEO services page if you want that. The definition of the word local in terms of geographical area depends on the niche and the context. For hairdressers, local might mean the same town, whereas for lawyers, local is more likely to mean a wider area e.g. the same county

Google Web Search

Local searchers may see your business appear in Google’s normal web search results, in google’s local business results, on google maps, in google’s image search results and more.

Get a close up of what local search results look like in google on a search for “SEO Surrey”.

SEO Surrey google local search results
SEO Surrey google local search results

When people are searching for your product and want to find a local supplier, they will often search in Google or another search engine using a phrase like “Your Product/Service” + “Your County” or “Your Product/Service” + “Your Town” for example “solicitors camberley”, “restaurants in surrey”. In our case, those search terms would include “SEO Surrey”, “SEO in Surrey”, “SEO Camberley” and so on.

Generally, it’s easier to get your business appearing on page 1 of google for a “product + town” type search than for a “product + county” search simply because you are competing with fewer businesses. Here’s the result for a search on “SEO Camberley”.

SEO Camberley google local search results
SEO Camberley google local search results

If you search in google for your own business’s products or service using “your product and your town or county”, does your business appear in the local business results? If not, and you would like it to, please get in touch for a free, no obligation discussion.

Google Maps Search

If the searcher is especially interested in seeing, at a glance, all the suppliers of a particular product or service within a certain distance of them, they may use Google Maps to search. So, it’s vital that your business appears on Google maps if you serve local customers. A smaller map may also appear above the local business results in a normal web search, as shown in the images above. If you would like help with optimisation for google maps search, please contact us.

Here are a couple of examples of Google Maps search results for local search queries.

SEO Companies Surrey google maps results
SEO Companies Surrey google maps results
SEO Surrey google maps results
SEO Surrey google maps results

More About Local SEO

The term Local SEO normally refers to the SEO techniques needed by businesses wishing to target their local customers. However, we may also be your local SEO!

Whilst SEO services can be provided online and remotely from anywhere in the world, many people still prefer to deal with local SEO companies for a variety of reasons, including being able to meet in person. There are also many important factors in addition to those above, that can make it advantageous to use a local SEO.

Local SEO is becoming more and more important as Google and the other search engines tailor their results by giving priority to businesses that are in the same geographic location as the shopper or surfer. This means that a person in one part of the country typing a keyword into Google will be presented with a different set of results from another person, in a different location, typing exactly the same keyword. This is particularly true if the services they are looking for are typically associated with local suppliers.

Google uses a variety of techniques and sources of information to determine your location when you are searching online. When you search for products or services that Google associates with local businesses, it will do its best to show you a healthy proportion of local businesses in its results pages – even if you do not specify the location in your search term.

It is a common misperception that it is just too tough to get the number 1 ranking in Google for the most attractive keywords because the big players must be dominating all the best positions but this is not true. When you are targeting a specific local geographic market, it is often possible to dominate your local market in the search engine results pages where you may stand little chance for the same keyword at a national level. There is a different set of techniques required for Local SEO which can sometimes provide a substantial advantage for local businesses over national businesses.

That’s why it can sometimes make sense to use a local SEO agency that is familiar with the local online market in your sector and the search engine marketing techniques required to dominate it. If you have a business based in Camberley or Surrey or indeed any business wishing to target a local customer base anywhere in the country and would like to learn more about how Local SEO techniques can help you dominate your town, county or region, please get in touch for a no obligation discussion.

Please contact us to discuss our Local SEO services or read more on our local SEO services page.

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Google Rating
5.0
Based on 26 reviews
AdJuice SEO Services Ltd
AdJuice SEO Services Ltd
5.0
Mark at SkateStation
Mark at SkateStation
08:12 20 Jul 20
We found Ewan after looking at various businesses in the Surrey area to set up and run our Google Shopping Ads/PPC account. Ewan is both passionate and extremely thorough in making sure we get an increasing ROI. The frequent reporting and advice on what we can do our end is on a personal level that I would imagine many other companies can’t match. We’re seeing our online sales revenue grow monthly and we’ll certainly continue to invest more through Ewan.
Des Earthcare
Des Earthcare
22:19 10 Mar 20
We very rarely write reviews or recommend other companies, but we felt we just had to give AdJuice a 5 star review, at the very least... We thoroughly recommend AdJuice and Ewan to any business looking for a professional, top quality SEO company.Our garden design and landscaping business, EarthCare Gardens Ltd is based on the borders of South London and Surrey, so we need a constant pipeline of decent projects and quality leads within a hyper local area. We tried several so called SEO experts over the years... Only to be disappointed time and time again, throwing good money after bad and getting nothing but rubbish services in return.Then, luckily, we found AdJuice... Ewan is a real pleasure to work with, super efficient, methodical and actually dedicated to the Art and Science of online marketing and Search Engine Optimization... And the icing on the cake: Ewan delivers really great results and outstanding value for money.If you've searched in vain for SEO experts, then search no more... You will see a superb Return on Investment and get plenty of good quality, online leads for your business too, but only if you work with Ewan and AdJuice SEO Services Ltd.
James Johnstone
James Johnstone
08:27 07 Jun 18
I've been working with Ewan for over 5 years and there's no one else I'd recommend for SEO and AdWords. This is simply because Ewan get's results and he gets the best results of the myriad of 'SEO experts' we've gone through (and there have been a lot of 'duds'). As well as the good and quantifiable RoI he achieves, it's his business acumen and diligence that differentiates him with other providers.
Sally Powell
Sally Powell
15:24 17 May 18
If you're looking for local seo in Surrey I can't recommend adjuice enough. Ewan was extremeley knowledgeable and was able to help my business re seo where others had failed.
Helen Atkinson
Helen Atkinson
16:11 02 May 18
I had recently set up an Adwords (PPC) account for our business but was unsure if it was set up correctly and so was looking for someone to review it. I really wanted to work with a local company and found Surrey based Adjuice. What I particularly appreciated about my initial call with Ewan was that there was no pressure selling. Ewan provided a fantastic review of my Adwords account with clear steps on how I can make improvements, which included bonus information on improving our website for local SEO. I would highly recommend Ewan, he is clearly very knowledgeable and I look forward to working with him in the future.
Cotton and Olive
Cotton and Olive
17:45 30 Mar 18
As an e-commerce retail shop owner based in Surrey, I asked Ewan to do SEO review of my e-commerce site to identify and address suspected problems. He turned up with an expert diagnosis of the existing problems and full recommendations to fix these serious issues causing a loss of traffic. He took his time and forwarded a full report with evidences and screenshots. Hence, it was easy for me to follow his diagnostic report which enabled me to act quicker to fix these problems. I will certainly recommend him if you are looking for Surrey based SEO service.
Ruth Roy
Ruth Roy
09:45 25 Oct 17
We commissioned Ewan to undertake some SEO research and produce a report with recommendations for one of our clients. Ewan produced a detailed report with many valuable insights into our client’s on-site SEO. We would use Ewan and AdJuice for future projects.
Nick Jones
Nick Jones
14:01 31 Aug 17
Adjuice have great knowledge of SEO and have provided us with great insight on growing our online presence.
James Titler
James Titler
13:10 25 Aug 17
It's been a pleasure working with Ewan and his knowledge of SEO has helped us grow our online presence - not just on Google My Business but his advice and help with meeting broader SEO objectives.
Pixies Nursery School
Pixies Nursery School
11:49 18 Aug 17
In 2015 we asked Ewan for SEO advice on our last website, prior to embarking on a mobile-friendly website upgrade project in 2016. Ewan advised on our existing situation, especially in connection with our visibility in Google’s local business search results. There were technical problems with our Google My Business listing and our listing on Google Maps which needed Ewan to speak directly with a member of Google’s staff to get them fixed. Ewan also advised on the SEO aspects of our new website at the design stage. Ewan’s work has helped us appear number 1 in Google’s local business results for some important search terms. Ewan was generous with his time and a pleasure to work with.
Donald Minchin
Donald Minchin
13:18 17 Aug 17
One of the best decisions that I made when I was recommended to Adjuice.My business has gone from strength to strength under the watchful eye of Adjuice looking after my online activity. I no longer have to worry about where my business ranks in google and it allows me to concentrate on increasing my companies business.Thanks for all your help.
Warren Ransome
Warren Ransome
08:26 17 Aug 17
Ewan knows SEO extremely well. I would recommend Adjuice without hesitation. We are still on page 1 for most of the keyword work Ewan did over 5 years ago. His work is money very well spent!!
Qdos Computer Consultants
Qdos Computer Consultants
08:24 17 Aug 17
AdJuice provides a valuable SEO service to Qdos and several of our clients. Ewan has an excellent technical knowledge of SEO and PPC, providing detailed monthly progress reports full of recommendations, and always giving thorough and well thought out responses to our questions.
Rachel Smith
Rachel Smith
09:00 11 Aug 17
Great report from Ewan to help us review, plan and invigorate our efforts on the web.
Olivia Shaw
Olivia Shaw
08:20 26 Jul 17
I have been working for 6 months with Ewan at Adjuice on a PPC (pay per click) campaign on Google adwords. Ewan's advice and expertise has been excellent and he is always extremely prompt and responsive to my questions and queries. His knowledge and understanding of how Adwords operates seems to be extensive and, as a result, the campaign has been extremely successful thanks to Ewan.
Shaun Perfect
Shaun Perfect
19:24 07 Oct 16
I've used Adjuice for a few years now with great results.
Martin Brown
Martin Brown
15:35 11 Sep 16
We've worked with AdJuice for over two years and it has made a major difference to where our company appears in search results. Ewan is always helpful, explains things clearly and prompt to respond.
Synergy Physio
Synergy Physio
06:57 20 May 16
Ewan at Adjuice has been helping me with our company's SEO since 2015 when I switched over to working with him. From the start he did a complete audit of my site and we came up with a plan of how we would build our presence and rankings. He has offered me some great advice and has been able to isolate the key areas where we can make large improvements. Each month I get a report with suggested improvements which are quick and easy for me to implement. Since bringing Ewan onboard our traffic has improved markedly and I know it will continue to do so.
Anna Haynes
Anna Haynes
16:06 09 Nov 15
We have worked with Ewan at AdJuice over several years and his SEO knowledge, practical approach and advice have led to significant improvement in our Google rankings across a number of key words. His contribution to our e-commerce business growth has been invaluable to us.
Michael Swinn
Michael Swinn
11:38 02 Feb 15
Adjuice have been very helpful in sorting out our SEO problems and our google rankings have gone from somewhere around page 15 to page 1. The ongoing monthly support and input from Adjuice is money well spent.
Stretch Ceilings
Stretch Ceilings
12:52 26 Nov 14
Adjuice has really helped us to understand the ways in which our website can benefit our business. We now have more structure to our Adwords campaign and have therefore seen a great improvement in our search results.
Ben Stanbrook
Ben Stanbrook
12:11 06 Oct 14
Ewan has been extremely supportive and insightful with regards to improving and optimising our website. He is always on hand to provide a thorough analysis of all of the work which he delivers, and has helped us to gain a much better understanding of SEO and what we can do to continue developing our website.Stanbrook & Nicholson
Joe Banner
Joe Banner
16:18 22 Nov 13
Having worked with Ewan Kennedy and Adjuice several times over the years, I have found his SEO expertise invaluable.He is always polite, attentive to my (and my client's) needs and makes a point of keeping himself informed of the latest and best techniques in order to offer the best possible service.I'm happy to recommend him to small and medium sized businesses that are looking for better representation in search engine results.
John Lennie
John Lennie
23:56 30 Oct 13
Ewan and his team have been instrumental in the success of my business. His genuine interest in its growth from the beginning has enabled me to achieve the results I've wanted in a relatively short period of time. His extensive knowledge on all things Seo and experience with Adwords has been crucial to the set up of my business. Without his help and guidance I would not be where I am today.
Elspeth Evans
Elspeth Evans
21:41 27 Oct 13
Ewan at Adjuice helped me with our company's SEO, offering advice which was practical and relevant to the nature and size of our business. Ewan understood our business needs and advice was provided in a language that I was able to understand and implement. Our website ranking benefited from his advice.
Dominic Tantram
Dominic Tantram
15:07 09 Oct 13
Adjuice has provided a first class bespoke SEO service, helping to cut through the SEO jungle and improve rankings. Having been disappointed by our previous supplier, Ewan Kennedy from Adjuice has become a trusted supplier to our business, providing strategic, tactical and practical support as and when needed, all backed up with excellent communication.
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AdJuice SEO Services Ltd
7 Devonshire Drive
Camberley
Surrey
GU15 3UB
United Kingdom

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