Draw customers to your door or to contact you
Our local SEO services cover everything required to optimise the visibility of your business outlets, offices or shops in Google’s local pack, Google’s local organic results, Google’s knowledge panel, Google’s local finder and Google maps. That might be your one and only business address or hundreds of outlets throughout the country. If you don’t know what each of those terms means, please read our explanation here. We use a whole host of industry-leading tools and resources to diagnose your website’s strengths and weaknesses and build on them. The most valuable asset we have though is our experience and skill.
Website audits
A website audit or review is always the starting point. We run checks on rankings, local content, code and presence of key local on-site and off-site SEO factors.
GMB (Google My Business)
We set up and/or optimise your GMB listing(s). All sorts of issues, invisible to the novice, often emerge ranging from unclaimed, incorrect or duplicate listings. Listings might be correct but might not be appearing in the local pack or knowledge panel.
Tracking and analytics
We’ll set up campaign tracking code in your Google My Business dashboard so that you know exactly how many of your website visitors arrived via the local pack and how many via the localised organic results. We’ll set up your Google Analytics account and tracking code if need be and submit reports each month so that you have full visibility. This will provide valuable data to help you measure your website’s performance – as well as our performance.
On-site SEO
We’ll make recommendations for tweaking, overhauling, restructuring or expanding your local content and code. Anything from meta data to new pages or even new sections on your website.
Citation campaigns
We manage your structured citation campaigns. We have dealt with all the usual issues such as NAP data inconsistency, duplicate listings and incorrect listings which must be addressed in order to maximise appearances in Google’s local pack.
Local link building
Structured citations are sometimes not enough and a local link building program may be required to provide a competitive differentiator and increase your domain’s local authority. Local link building helps your local rankings by acquiring local links but also helps all your rankings by increasing your domain authority. Local link building is about acquiring links on websites that somehow have high relevance to your location. That might mean getting a link by subscribing to your local chamber of commerce, getting a link from a local newspaper, on local business websites or local business directories.
Local link building is an art and there are no end of ingenious ways of acquiring them. Here’s a great list of local link building ideas in a spreadsheet from Phil Rozek at localvisibilitysystem.com.
Link audits
Link audits are necessary to establish your domain’s link authority, quantity and quality of structured and unstructured citations and confirm the absence of Google penalties.
Local content
Sometimes you’ll need local content (locally oriented optimised content) for your existing geo-targeted landing pages, new pages or 3rd party sites. We can propose it, produce it and publish it for you.
Google maps
Not appearing on the map and don’t know why? We’ll be able to sort it out, even if it means picking up the phone to a Google member of staff.
Reviews
We’ll advise on the SEO benefits of reviews and how to get them.
Reporting
We’ll submit a report every month which will include details of our activity, progress, traffic, rankings and recommendations. We diarise all our work and monthly deadlines, so you’ll never have to ask for your monthly update.
Want something else?
Let us know if you have specific alternative requirements.
Why not read our main SEO services page or contact us to discuss next steps.
