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SEO For Website Redesigns

This Kind of Thing Really Happens!

We’ve experienced all of the situations below! You don’t have to tell us if you’re planning on changing your website but it’s kind of a good idea if you do … 🙂 And the earlier you tell us, the more we can protect your website traffic from disappearing.

Website visits crashed after website redesign
Website visits crashed after website redesign

Home page completely replaced without telling us

The website developer assured my client that a change of home page wouldn’t affect SEO so there was no need to tell me despite it being a radically different design.

Website blocked from Google

Website moved to new servers. The website developer (same one as above) assured my client that a change of servers wouldn’t affect SEO so there was no need to tell me. But what he forgot to do was remove the ‘disallow all agents’ command from the robots.txt file after setting up the site on the new server, thereby blocking Google’s access to the site. The site sank without trace – even for brand searches – before the MD called me in a desperate panic.

Content being dropped

This is one of the most common pitfalls overlooked. A surefire way to throw your traffic away is to throw large volumes of content away. In the rush to create a radically new site with completely different design from the old one, new pages were created and the site was built from scratch. When the old site was taken down lots of content was dropped. Nobody thought it was important that large sections of useful and productive content would not be carried across to the new site. In fact, nobody even asked the question because the design agency didn’t appreciate that this was a risk. Your content is an asset which took you years of painstaking hard work to create. It provided lots of useful information to your users, generated lots of useful traffic by appearing in search engines but it was ditched by your design agency, without consulting you, quicker than you could hear the phones stop ringing.

301 redirects not set up or not set up properly

Sometimes 301s are set up for the main pages but others are missed, meaning that PageRank is thrown away and broken links created. Typical loss of traffic 10%.

Website completely replaced without telling us

Unbelievable. The website developer told our client it wouldn’t affect SEO so there was no need to tell us. He also omitted to replace the Google Analytics tracking code and lost the SEO tags. Luckily I had them in a spreadsheet. I always keep an audit trail. 🙂

Unnecessary 301 redirects

Changing URLs means 301s have to be set up resulting in drop in rankings. If you change the URLs unnecessarily, this is throwing PageRank down the drain. An example might be changing www.example.com/blog/any-old-blog-post-title/ to www.example.com/any-old-blog-post-title/.

Website visits crashed after website redesign
Website visits crashed after website redesign

Old website miraculously reappears

The web developer didn’t know how this happened but it did happen and it took me a whole day to find the root of the problem. The issue only came to light because rankings and traffic both took a nose dive.

Google analytics code not replaced

In this situation we really have no idea whether you have any visitors or not! And there will remain a black hole in your data for the period of time until the tracking code is reinstated because the data cannot be recovered retrospectively.

SEO settings not carried across

If you didn’t tell us about your new site but have kept these somewhere safe, you can recover from this situation quite quickly. If aware of the redesign plans, we always run a crawl report of the old site to tabulate this data just in case. If you haven’t recorded these settings and your rankings dive, we’re not going to say “told you so”! Well, we might.

Additional sites

Not telling us about the other sites you’ve launched. They may be separate websites but they may be having a major impact on each other in Google, so we really need to know about them before you launch them. If you launched them long ago, we need to know about them even more quickly!

Website visits eroded by neglecting SEO during repeated website modifications
Website visits eroded by neglecting SEO during repeated website modifications

No migration plan or audit of old site

Look before you leap. Could there be some issues and risks of which you or even your web developer might not be aware?

Site redesigns carry major risks so they’re a big decision that should be carefully planned with your SEO provider. Even if you’re thinking of switching provider (but we hope you won’t), it’s still best to share your plans so that we can help you with the handover and/or migration.

Google’s advice on redesigns

What would Google say about SEO for website redesigns?
Well, Google says “If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.”
See our blog post about When to Start SEO.

Essential Reading

How to Tell if Your Expensive New Website is Useless – from Conversion Rate Experts.
Do You Need an SEO? – from Google Inc.
How to Avoid SEO Disaster During a Website Redesign – by Corey Morris via Search Engine Journal
How to Retain at Least 95% of Your Organic Traffic After a Site Redesign – by Neil Patel.
A Step-by-Step Guide to Updating Your Website Without Destroying Your SEO – by Richard Foulkes via Moz.com.

If you’re contemplating a website redesign, upgrade or makeover, the sooner you get an SEO involved, the better your chances are of emerging unscathed. Contact us as soon as possible to discuss your redesign.

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Google Rating
5.0
Based on 26 reviews
AdJuice SEO Services Ltd
AdJuice SEO Services Ltd
5.0
Mark at SkateStation
Mark at SkateStation
08:12 20 Jul 20
We found Ewan after looking at various businesses in the Surrey area to set up and run our Google Shopping Ads/PPC account. Ewan is both passionate and extremely thorough in making sure we get an increasing ROI. The frequent reporting and advice on what we can do our end is on a personal level that I would imagine many other companies can’t match. We’re seeing our online sales revenue grow monthly and we’ll certainly continue to invest more through Ewan.
Des Earthcare
Des Earthcare
22:19 10 Mar 20
We very rarely write reviews or recommend other companies, but we felt we just had to give AdJuice a 5 star review, at the very least... We thoroughly recommend AdJuice and Ewan to any business looking for a professional, top quality SEO company.Our garden design and landscaping business, EarthCare Gardens Ltd is based on the borders of South London and Surrey, so we need a constant pipeline of decent projects and quality leads within a hyper local area. We tried several so called SEO experts over the years... Only to be disappointed time and time again, throwing good money after bad and getting nothing but rubbish services in return.Then, luckily, we found AdJuice... Ewan is a real pleasure to work with, super efficient, methodical and actually dedicated to the Art and Science of online marketing and Search Engine Optimization... And the icing on the cake: Ewan delivers really great results and outstanding value for money.If you've searched in vain for SEO experts, then search no more... You will see a superb Return on Investment and get plenty of good quality, online leads for your business too, but only if you work with Ewan and AdJuice SEO Services Ltd.
James Johnstone
James Johnstone
08:27 07 Jun 18
I've been working with Ewan for over 5 years and there's no one else I'd recommend for SEO and AdWords. This is simply because Ewan get's results and he gets the best results of the myriad of 'SEO experts' we've gone through (and there have been a lot of 'duds'). As well as the good and quantifiable RoI he achieves, it's his business acumen and diligence that differentiates him with other providers.
Sally Powell
Sally Powell
15:24 17 May 18
If you're looking for local seo in Surrey I can't recommend adjuice enough. Ewan was extremeley knowledgeable and was able to help my business re seo where others had failed.
Helen Atkinson
Helen Atkinson
16:11 02 May 18
I had recently set up an Adwords (PPC) account for our business but was unsure if it was set up correctly and so was looking for someone to review it. I really wanted to work with a local company and found Surrey based Adjuice. What I particularly appreciated about my initial call with Ewan was that there was no pressure selling. Ewan provided a fantastic review of my Adwords account with clear steps on how I can make improvements, which included bonus information on improving our website for local SEO. I would highly recommend Ewan, he is clearly very knowledgeable and I look forward to working with him in the future.
Cotton and Olive
Cotton and Olive
17:45 30 Mar 18
As an e-commerce retail shop owner based in Surrey, I asked Ewan to do SEO review of my e-commerce site to identify and address suspected problems. He turned up with an expert diagnosis of the existing problems and full recommendations to fix these serious issues causing a loss of traffic. He took his time and forwarded a full report with evidences and screenshots. Hence, it was easy for me to follow his diagnostic report which enabled me to act quicker to fix these problems. I will certainly recommend him if you are looking for Surrey based SEO service.
Ruth Roy
Ruth Roy
09:45 25 Oct 17
We commissioned Ewan to undertake some SEO research and produce a report with recommendations for one of our clients. Ewan produced a detailed report with many valuable insights into our client’s on-site SEO. We would use Ewan and AdJuice for future projects.
Nick Jones
Nick Jones
14:01 31 Aug 17
Adjuice have great knowledge of SEO and have provided us with great insight on growing our online presence.
James Titler
James Titler
13:10 25 Aug 17
It's been a pleasure working with Ewan and his knowledge of SEO has helped us grow our online presence - not just on Google My Business but his advice and help with meeting broader SEO objectives.
Pixies Nursery School
Pixies Nursery School
11:49 18 Aug 17
In 2015 we asked Ewan for SEO advice on our last website, prior to embarking on a mobile-friendly website upgrade project in 2016. Ewan advised on our existing situation, especially in connection with our visibility in Google’s local business search results. There were technical problems with our Google My Business listing and our listing on Google Maps which needed Ewan to speak directly with a member of Google’s staff to get them fixed. Ewan also advised on the SEO aspects of our new website at the design stage. Ewan’s work has helped us appear number 1 in Google’s local business results for some important search terms. Ewan was generous with his time and a pleasure to work with.
Donald Minchin
Donald Minchin
13:18 17 Aug 17
One of the best decisions that I made when I was recommended to Adjuice.My business has gone from strength to strength under the watchful eye of Adjuice looking after my online activity. I no longer have to worry about where my business ranks in google and it allows me to concentrate on increasing my companies business.Thanks for all your help.
Warren Ransome
Warren Ransome
08:26 17 Aug 17
Ewan knows SEO extremely well. I would recommend Adjuice without hesitation. We are still on page 1 for most of the keyword work Ewan did over 5 years ago. His work is money very well spent!!
Qdos Computer Consultants
Qdos Computer Consultants
08:24 17 Aug 17
AdJuice provides a valuable SEO service to Qdos and several of our clients. Ewan has an excellent technical knowledge of SEO and PPC, providing detailed monthly progress reports full of recommendations, and always giving thorough and well thought out responses to our questions.
Rachel Smith
Rachel Smith
09:00 11 Aug 17
Great report from Ewan to help us review, plan and invigorate our efforts on the web.
Olivia Shaw
Olivia Shaw
08:20 26 Jul 17
I have been working for 6 months with Ewan at Adjuice on a PPC (pay per click) campaign on Google adwords. Ewan's advice and expertise has been excellent and he is always extremely prompt and responsive to my questions and queries. His knowledge and understanding of how Adwords operates seems to be extensive and, as a result, the campaign has been extremely successful thanks to Ewan.
Shaun Perfect
Shaun Perfect
19:24 07 Oct 16
I've used Adjuice for a few years now with great results.
Martin Brown
Martin Brown
15:35 11 Sep 16
We've worked with AdJuice for over two years and it has made a major difference to where our company appears in search results. Ewan is always helpful, explains things clearly and prompt to respond.
Synergy Physio
Synergy Physio
06:57 20 May 16
Ewan at Adjuice has been helping me with our company's SEO since 2015 when I switched over to working with him. From the start he did a complete audit of my site and we came up with a plan of how we would build our presence and rankings. He has offered me some great advice and has been able to isolate the key areas where we can make large improvements. Each month I get a report with suggested improvements which are quick and easy for me to implement. Since bringing Ewan onboard our traffic has improved markedly and I know it will continue to do so.
Anna Haynes
Anna Haynes
16:06 09 Nov 15
We have worked with Ewan at AdJuice over several years and his SEO knowledge, practical approach and advice have led to significant improvement in our Google rankings across a number of key words. His contribution to our e-commerce business growth has been invaluable to us.
Michael Swinn
Michael Swinn
11:38 02 Feb 15
Adjuice have been very helpful in sorting out our SEO problems and our google rankings have gone from somewhere around page 15 to page 1. The ongoing monthly support and input from Adjuice is money well spent.
Stretch Ceilings
Stretch Ceilings
12:52 26 Nov 14
Adjuice has really helped us to understand the ways in which our website can benefit our business. We now have more structure to our Adwords campaign and have therefore seen a great improvement in our search results.
Ben Stanbrook
Ben Stanbrook
12:11 06 Oct 14
Ewan has been extremely supportive and insightful with regards to improving and optimising our website. He is always on hand to provide a thorough analysis of all of the work which he delivers, and has helped us to gain a much better understanding of SEO and what we can do to continue developing our website.Stanbrook & Nicholson
Joe Banner
Joe Banner
16:18 22 Nov 13
Having worked with Ewan Kennedy and Adjuice several times over the years, I have found his SEO expertise invaluable.He is always polite, attentive to my (and my client's) needs and makes a point of keeping himself informed of the latest and best techniques in order to offer the best possible service.I'm happy to recommend him to small and medium sized businesses that are looking for better representation in search engine results.
John Lennie
John Lennie
23:56 30 Oct 13
Ewan and his team have been instrumental in the success of my business. His genuine interest in its growth from the beginning has enabled me to achieve the results I've wanted in a relatively short period of time. His extensive knowledge on all things Seo and experience with Adwords has been crucial to the set up of my business. Without his help and guidance I would not be where I am today.
Elspeth Evans
Elspeth Evans
21:41 27 Oct 13
Ewan at Adjuice helped me with our company's SEO, offering advice which was practical and relevant to the nature and size of our business. Ewan understood our business needs and advice was provided in a language that I was able to understand and implement. Our website ranking benefited from his advice.
Dominic Tantram
Dominic Tantram
15:07 09 Oct 13
Adjuice has provided a first class bespoke SEO service, helping to cut through the SEO jungle and improve rankings. Having been disappointed by our previous supplier, Ewan Kennedy from Adjuice has become a trusted supplier to our business, providing strategic, tactical and practical support as and when needed, all backed up with excellent communication.
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AdJuice SEO Services Ltd
7 Devonshire Drive
Camberley
Surrey
GU15 3UB
United Kingdom

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