(Frequently Asked Questions)
1. What is SEO?
2. How do I know if I need SEO?
3. When should I think about getting some advice?
4. Why should I use an SEO specialist?
5. How long will my SEO campaign last?
6. How will I measure your progress?
7. Will you ask me to sign a fixed or minimum term contract?
8. Might there be any hidden or unexpected costs?
9. How should I get started?
10. Why should I use you?
1. What is SEO?
If you are in the early stages of trying to find out what SEO is all about, please read our own “What is SEO?” explanation for the layman. Ideally you will find out as much you can by reading online or talking to friends before making any commitments so that you make a wise decision. If you want to talk to us, we will gladly spend 30 minutes on the telephone answering any questions you may have about your website, our organic SEO services or SEO in general.
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2. How Do I Know If I Need SEO?
Since you have just read this question, you almost certainly do need SEO advice of some sort. If your website is not delivering the levels of business you believe it should, then it costs nothing to ask us some exploratory questions so we encourage you to do so. You will not be subjected to pressure selling tactics. We hate that too.
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3. When Should I Think About Getting Some Advice?
The sooner the better, particularly since it should cost you nothing to get some initial advice from an SEO specialist. The biggest mistake you can make is to finalise your website believing that is the best time to contemplate SEO. Your website’s effectiveness in the free search results can be made or broken by fundamental website design elements such as navigational menus, page url structure and especially how you organise your content or subject matter into the pages and sections of your site. The longer you leave it, the more set in concrete your website becomes making it potentially more difficult to optimise and more likely even that some SEO specialists will not take it on. Also, if you are considering a website makeover, redesign or restructure of any kind, then you should get some advice from an SEO specialist before committing to any changes, even if they have been recommended by a website designer/developer. Seemingly innocuous changes such as minor revisions to your website page addresses, as part of a website restructure exercise, might have serious implications. Much of our work is re-work that should have been avoided. Don’t wait until you’re tiling the roof to find out how deep you should have dug the foundations! Read more about when to start SEO.
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4. Why Should I Use a Specialist?
SEO is a complex and fast-changing subject with countless new developments every month and only an SEO specialist realistically has any chance of remaining abreast of all these and turning them to your advantage. We are used to working alongside our clients’ in house web developers or incumbent 3rd party developers. To illustrate the difference between a generalist and a specialist, an analogy could be drawn with a medical operation. Would you allow your GP to carry out your knee surgery?
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5. How Long Will My SEO Campaign Last?
As long as you like. You can stop whenever you like but if your SEO campaign pays for itself by delivering measurable extra business, you will probably wish to continue indefinitely because it will be paying for itself. That said, it is vital to give it a chance to get off the ground and realise that there is some research and initial work in the first few weeks that needs time to be implemented and take effect. The first phase of on site SEO (tuning your own website) might be completed typically in 2-6 weeks and then off site SEO (promotion of your site) can continue for as long as you wish.
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6. How Will I Monitor Your Progress?
Once we have agreed keyword targets with you and documented them, we will provide you with a report showing the starting positions and submit various regular reports thereafter so that you can easily assess progress. We will report on rankings but the bottom line is … well it’s the bottom line i.e. profit which is about the number of targeted visitors and conversions and not just about the rankings for one or two keywords.
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7. Will You Ask Me to Sign a Fixed Term or Minimum Term Contract?
No.
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8. Might There Be Any Hidden or Unexpected Costs?
No. Our charges are fixed and all disclosed at the outset.
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9. How Should I Get Started?
A brief telephone discussion or send us details of your enquiry using our contact form.
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10. Why Should I Use You?
Please read these 5 good reasons why you should use us.
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Had enough detail and want to talk to a real human? If so, you can find all our contact details here or an overview of our services on our home page.
