Our local SEO services cover everything required to optimise the visibility of your business outlets, offices or shops in Google’s local pack, Google’s local organic results, Google’s knowledge panel, Google’s local finder and Google maps. That might be your one and only business address or hundreds of outlets throughout the country. If you don’t know what each of those terms means, please read our explanation here. We use a whole host of industry-leading tools and resources to diagnose your website’s strengths and weaknesses and build on them. The most valuable asset we have though is our experience and skill.
A website audit or review is always the starting point. We run checks on rankings, local content, code and presence of key local on-site and off-site SEO factors.
GMB (Google My Business)
We set up and/or optimise your GMB listing(s). All sorts of issues, invisible to the novice, often emerge ranging from unclaimed, incorrect or duplicate listings. Listings might be correct but might not be appearing in the local pack or knowledge panel.
Tracking and analytics
We’ll set up campaign tracking code in your Google My Business dashboard so that you know exactly how many of your website visitors arrived via the local pack and how many via the localised organic results. We’ll set up your Google Analytics account and tracking code if need be and submit reports each month so that you have full visibility. This will provide valuable data to help you measure your website’s performance – as well as our performance.
We’ll make recommendations for tweaking, overhauling, restructuring or expanding your local content and code. Anything from meta data to new pages or even new sections on your website.
We manage your structured citation campaigns. We have dealt with all the usual issues such as NAP data inconsistency, duplicate listings and incorrect listings which must be addressed in order to maximise appearances in Google’s local pack.
Local link building
Structured citations are sometimes not enough and a local link building program may be required to provide a competitive differentiator and increase your domain’s local authority. Local link building helps your local rankings by acquiring local links but also helps all your rankings by increasing your domain authority. Local link building is about acquiring links on websites that somehow have high relevance to your location. That might mean getting a link by subscribing to your local chamber of commerce, getting a link from a local newspaper, on local business websites or local business directories.
Here is an example of a page containing a local link to our own website – http://www.surreyheath.gov.uk/adjuice-seo-services.
It’s a great link for a whole host of reasons including:
(i) It’s on a local government (“.gov.uk”) website which is trusted by Google.
(ii) The domain authority of the website is 99/100 and the page authority of the page on which our link sits is 34/100.
(ii) The link is ‘followed’ by search engines so passes PageRank and therefore helps our rankings.
(iii) The whole website relates to a borough within Surrey i.e. it’s a niche location website so perfect for a local rankings boost for queries such as “SEO + keyword-2 + Surrey”.
(iv) The link is on a page dedicated to our business.
Local link building is an art and there are no end of ingenious ways that SEOs use to acquire them. Here’s a great list of local link building ideas in a spreadsheet from Phil Rozek at localvisibilitysystem.com.
Link audits are necessary to establish your domain’s link authority, quantity and quality of structured and unstructured citations and confirm the absence of Google penalties.
Sometimes you’ll need local content (locally oriented optimised content) for your existing geo-targeted landing pages, new pages or 3rd party sites. We can propose it, produce it and publish it for you.
Not appearing on the map and don’t know why? We’ll be able to sort it out, even if it means picking up the phone to a Google member of staff.
Have you searched your business on your iPhone using Apple maps? If you appear at the wrong address, not at all or appear multiple times, we’ll sort out your listing(s).
We’ll advise on the SEO benefits of reviews and how to get them.
We’ll submit a report every month which will include details of our activity, progress, traffic, rankings and recommendations. We diarise all our work and monthly deadlines, so you’ll never have to ask for your monthly update.
Want something else?
Let us know if you have specific alternative requirements.
Local Ranking Factors:
Not only do we take all these factors into account, we understand them! They worked for us too!
2017 Local SEO Ranking Factors – Moz.com
2016 Local SEO Ranking Factors Study – Localseoguide.com