The SEO industry has no official governing body and is therefore not subject to formal regulation. No membership of any association or institute is required and no formal or recognised qualifications are required in order for SEO companies to offer services. Standards of service can therefore vary widely.
In the absence of any formal standards to ensure consistency of service throughout the industry, we have adopted our own SEO Code of Conduct which we hope will provide our prospective customers, confirmation or reassurance about the ethics we apply to the services we offer.
Please also see our list of 19 simple questions to ask SEO specialists which we compiled to help you circumnavigate some of the most common SEO pitfalls and correct some common misperceptions.
Our Ethical SEO Code of Conduct
1. Quality of advice
We will always aim to provide the highest quality of advice and service.
2. Protecting your interests
We will always try and act in the best interests of your business.
3. White hat SEO
We will not knowingly do or advise you to do anything which is generally considered to be black hat SEO.
We will endeavour to inform you of any material risks associated with our advice.
5. Brand protection
We will not post any material online which could have a detrimental impact on your brand or damage your reputation.
We will keep confidential and protect any privileged information about your business, acquired as a result of our engagement by you.
7. The law
We will not breach or cause you to be in breach of any law including brand, patent and copyright infringements
8. Misleading advice
We will not mislead you by creating a false impression about the results we have achieved for you or how they have been achieved.
9. Protecting your customers
We will not do anything which might damage any of your business relationships including clients, prospective clients, suppliers, staff, advisors etc.
We will not misrepresent our work for any purpose.
11. Realistic Expectations
We will not make unrealistic promises about what we can achieve for you.
We will not do anything that would generally be considered as spam.
13. Ineffective advice
We will not knowingly perform any work that we believe to be ineffective just for the purpose of being able to charge you.
14. Maintaining endeavours
We will continue our endeavours to serve the best interests of our clients including doing everything possible to maintain top search engine rankings achieved.