What is SEO (search engine optimisation)?

Ethical search engine optimisation (also spelt optimization) is about improving your website's rankings for targeted keywords that are highly relevant to your business and which bring qualified buyers to your website, whilst strictly observing search engine guidelines. Most searchers do not bother to explore past the first page of the results, so if your website does not appear on page 1, it is effectively invisible. Our aim is to bring more traffic to your website by improving its natural or organic search rankings in the major search engines such as Google, Yahoo and Bing, using a wide range of ethical SEO techniques.

Google Page 1 is Virtual Real Estate

The expression location, location, location is usually applied to real estate when emphasising the commercial advantage of having the best location for business premises. If you are selling online, it also applies. Page 1 of Google search results is, in many ways, analogous and potentially as valuable to your business as prime real estate, except that it can be far cheaper. The race to get the best spots to leverage their revenue generating capacity is exactly the same and this trend is set to continue indefinitely.

How are top rankings obtained?

SEO is a vast subject covering numerous aspects of website design. Some are related to background code, whilst some are related to the content on the page. Even the position of the content on the page can influence rankings. If you are in a niche where the competition is not that fierce, top rankings can sometimes be achieved by making some judicious modifications to your site. If you are in a very competitive field, ie trying to rank highly for lucrative prized keywords, then top rankings will be achieved by a combination of 'on-site' SEO and 'off-site' SEO, where it is the content on other websites linking to yours that will ultimately determine the ranking success of your own site.

What is the right SEO solution for you?

You may be looking for anything from a single website SEO health check to a medium term SEO project. Whatever your needs, we will tailor our service to meet them and offer a candid assessment of what we think is realistically achievable.

Pricing

Our SEO services start from as little as £200 per month. Or, for a fixed price of £200, simply get started with a one-off website health check report to find out how to improve your rankings and conversions. Call or complete our web contact form for a tailored competitive quote within 24 hours.