The search engine marketing dream

Search engine technology provides the free tools that could enable your business to communicate with millions of people - including your existing and potential customers. We're here to help make sure your business capitalises on that opportunity and that your website fulfils its potential for generating leads. Search engine marketing is fraught with pitfalls and becoming an ever more complex and technical subject which merits specialist internet marketing skills to guide you through the maze.

Hand the task to us and we'll simplify it for you.

Ingredients of effective SEM

In addition to attracting more traffic by improving your natural search rankings and running PPC (pay per click) advertising campaigns, there are many other ways of attracting visitors to your website. For example you can generate leads by social media campaigns, video, affiliate schemes, Google AdSense, online press releases, social bookmarking, online articles, business directories. In fact an almost endless list of potential sources of referrals.

Hand the task to us and we'll highlight the best opportunities for you.

Why bother with SEO (since we can't all be top)?

For any given search term (keyword), there are usually only 10 businesses that appear on the first page of Google, Yahoo and Bing. The point is that there is almost a limitless number of keywords and therefore an almost limitless number of possible results. Each set of results varies depending on what search terms are entered. That is the key - and why keywords are at the root of it all. And nobody can be top for all of them so making the right decisions is crucial. We'll advise on which keywords could bring your business the most highly qualified leads and for which of those keywords your site should be able to rank highly.

Hand the task to us and we'll devise and execute the best strategy for you.

SEM must be effective

The bigger search marketing picture encompasses far more than getting to the top of the rankings and is just a means to an end. That end is usually more sales. If the volume of visitors to your site goes up but fewer of them convert into buyers (because, say, they are looking for something else) then your marketing budget may not be directed at the right audience.

Hand the task to us and we'll make sure your marketing budget is laser targeted at precisely the people who are already looking for your services.

Customers are humans not search engines

Many people argue that their customers are real people so websites should be designed, and their content written for, real people and not search engines. Whilst it is true that the principal focus should be on the human reader, for any website to be effective, it is essential to satisfy the basic requirements of both. It is not necessary to make a choice between these two objectives since they are not mutually exclusive because the achievement of one objective need not compromise the other. If both objectives are not satisfied then one extreme example might be that a perfectly designed website providing products that are in high demand will be worthless because nobody can find it i.e. it never appears on page 1 of the search engine results pages. At the other extreme might be a website with excellent rankings but with design and content that is so unappealing that nobody will stay on it for more than a split second.

Hand the task to us and we'll ensure that your target audience finds your website without compromising what they find when they get there.