Affordable Internet Search Engine Marketing (SEM)
SEM is only a means to an end
The bigger ‘SEM’ picture encompasses far more than getting to the top of the rankings and is just a means to an end. That end is more sales. If your traffic goes up but at the expense of your conversion ratio then your seo budget is wasted.
Customers are humans not search engines
This theory about search engines and website promotion is all very interesting (and vital) but in reality your customers are people. If they find your site through your SEO efforts but are put off because, say, you’re asking for too much personal information too early they may exit your site before you’ve caught their interest. Equally, if they have to spend more than a few seconds trying to work out your site structure and how to navigate through it (usability), they’ll get bored or frustrated and look elsewhere.
What else is there to SEM?
SEO is just one aspect of online marketing and is no guarantee of increased business. Once you’re listed, how do you ensure you’re attracting the right audience? And assuming you have, what factors will turn them from searchers to buyers? How easily can they find what they want? What’s their typical navigation route through your site and how long is it on average before they leave? Is your bounce rate too high? Is your copywriting attracting the search ‘robots’ but unappealing to real people? Did they arrive at your site by a natural search or via a paid advert? There is a daunting number of factors to consider in getting it right. That’s the problem. It’s also the opportunity. Don't miss it.
Are you making the most of the marketer’s dream?
Very affordable search engine marketing means it is now possible to reach millions of people for a very modest outlay and digital marketing is therefore a marketer’s dream. Or it should be. In reality it is fraught with pitfalls and becoming an ever more complex and technical subject which merits expert advice to guide you through the maze. Internet marketing requires specialist skills without which the potential opportunities may prove elusive, or worse still, your precious marketing budget might be unwittingly being poured down the drain. You wouldn't spend in any other area without knowing exactly what you're getting for your money. Why make your marketing budget the exception?
Ingredients of effective SEM
In addition to attracting more traffic by improving your natural search rankings and running pay per click campaigns, there are many other ways of driving traffic to your site. You can generate traffic by publishing online articles, getting entries into business directories, google maps, affiliate marketing, banner ads, building links from partner sites and many more.
Why bother with SEM? We can't all be top
For any given search or list of rankings, there are only a few businesses that appear on the first few pages. The point is that there is almost a limitless number of lists. Each list varies depending on what search terms are entered. That's the key - and why keywords are at the root of it all.
One search is over!
Call us today for an informal chat about how we might be able to help you.
+44 (0) 1276 507114
Copywriting for SEO
Online copywriting requires skills over and above those needed for traditional copywriting for printed material. Search engines read sequentially and look for certain criteria. Readers don’t read sequentially and look for different criteria to satisfy their interest. How do you write to satisfy search engines and searchers? Writing to improve rankings at the same time as writing to maintain interest is a tricky business. If you’d like a review of your current website content or are considering a partial or full re-write, it’s essential to enlist the services of an ethical seo company if you want to make your website really work for you.
Competition analysis
Before calling us, search for your competitors' websites using the expected common search terms for their products and services and see how they’re faring on the search engines relative to you. Or alternatively, we can undertake a review of their online activity for you and advise you on the most effective techniques they've adopted.
