PPC Services

PPC (Pay Per Click)

Pay Per Click Management Services

AdJuice may be the ideal PPC agency for you if you have a medium sized or small business and are looking for a Google qualified individual (here is the proof from Google) to manage your Google AdWords campaign.

If you also have a requirement for organic SEO services, then you will be able to benefit from an integrated approach to SEO and PPC. If not, then we can provide standalone Google AdWords services.

Top rankings in the free search results are the instinctive goal for many but there are distinct and compelling advantages to paid search marketing that cannot be matched by any other form of advertising. Some of these include vast reach, highly selective targeting, dynamic flexibility, performance measurement and budgetary control.

As the top spots in the free search results become ever more fiercely contested, top rankings for very valuable search terms may be out of reach for many but our pay per click advertising offers you more certainty that you will reach people at the precise moment they are actively trying to find your products or services.

New AdWords Campaigns – Service Features

Exploration of your goals
Discussing your objectives and how PPC integrates with any other marketing activity you may have.

Keyword research
Using our expertise to pinpoint which keywords will attract the right people at the right stage of the buying cycle.

Campaign design
Deciding upon the structure of your campaign and how its keywords, ads, ad groups and landing pages will be thematically focussed and organised to correspond with your products and services to ensure maximum efficiency and ROI (return on investment).

Account set up
Setting up the account from scratch if need be. This account will belong to you so that you retain control and can seamlessly switch PPC companies at any time.

Analytics
Creation and installation of Google Analytics tracking code and AdWords conversion tracking code.

Targetting
Agreement of targets in terms of your geographies, ad scheduling (times of day), networks (search and/or display), devices (pc’s and/or mobile etc.), bidding methods etc.

Budgets
Agreement of your daily and monthly advertising spend. Once your budget is set up in your campaign by us, it will never be exceeded without your express permission.

Campaign set up
Creation of your campaign/s and its ads with keyword optimised compelling text, including call to actions where appropriate.

Reporting
Keeping you informed about campaign performance by the provision of standard and custom reports each month to ensure you have visibility of all key campaign performance metrics and are therefore able to assess performance and remain in control.

Campaign management and optimisation
Reviewing and continuously testing which elements of your campaign are working best and optimising your campaign to get the best return from your investment. This may involve changing keywords, keyword match types, ad copy, bidding method or any other aspect of your campaign that might be improved. All within the agreed budget.

AdWords conversion optimiser
Once your campaign has been established for a sufficient period of time and, provided it has sufficient volumes of data, we may be able to use AdWords conversion optimiser to automatically and dynamically adjust your bids to direct your advertising spend towards your more profitable keywords.

AdWords developments
Keeping abreast of the latest AdWords features introduced by Google and ensuring your campaign benefits from them.

Review of Existing AdWords Campaigns

One off review
We would be delighted to carry out an audit review of your existing campaign(s) and submit a written report containing our recommendations for improvement. We would make a one-off charge for this report but refund it in full in the event that you signed up for a PPC service contract with us for a minimum term of 6 months.

AdWords with AdJuice Means This

1. Google qualified individual, dedicated to your account, with several years’ experience of managing AdWords campaigns for our organic SEO clients.
2. Opportunity to integrate your PPC and organic SEO campaigns.
3. A focus at all times on meeting your objectives.
4. Availability, flexibility and responsiveness.
5. Commercially experienced consultant with track record in ROI driven profit improvement.

PPC Prices

Google AdWords prices

Timescales

Simple small campaigns can be up and running in no time. Larger campaigns will yield a much higher return in the long run if more time is spent in designing the campaign structure at the outset. Either way, it need be no longer than a couple of weeks from the point of contacting us, before your website starts to receive more, highly targeted visitors eager to buy your products or services.

Please get in touch using our contact form or calling 01276 507114. Get your campaign moving today!