PPC Services

PPC (Pay Per Click)

Pay Per Click Management Services

Unlike the free organic or natural search listings, paid adverts (also known as sponsored listings) are guaranteed to appear to searchers in response to them typing their chosen keywords into the search engines. Broadly speaking, the more you pay for a particular search term, the higher your advert appears in the list on the results pages. You bid against other advertisers wishing to gain rankings for their adverts using the same search terms. Effective pay per click requires very close management to ensure funds are channelled to the highest yielding keywords.

How does PPC work?

When a searcher clicks on your sponsored listing, they are directed either to the home page of your website or to another ‘landing page’ which may be more relevant to that particular advert, for example, an online shopping page. The exact format of the adverts is regulated by the search engines but can be simple text format, graphic image or click-to-play videos.

Where do PPC adverts appear?

In addition to placing adverts alongside or above natural search listings, paid adverts can be placed on the Google “display network” which comprises certain participating websites that each feature adverts of related themes. This means your adverts are placed contextually. Another format is local business adverts which allow targeting in your immediate vicinity by including pay-per-click adverts on Google maps and other Google network sites.

Why are PPC ads so effective?

When searchers click on your paid adverts, they do so already with an inclination to buy. Furthermore, you pay only when a searcher clicks on your advert and not just because they have seen it. Conversion ratios and returns from these kinds of adverts can therefore be very high and can have a synergistic impact when combined with organic SEO.

Managing your PPC budget

With the right online tracking tools, you can trace all your website’s visitors back to which advert led them there and this allows accurate measurement of returns from your advertising spend. You are also in complete control of your spend since you can decide on bid parameters in advance, including monthly or daily spending limits and can have full visibility even with an outsourced campaign.

Managing your PPC campaign

We will advise on the format and content of your adverts, including comprehensive keyword analysis, compile them, set them up, monitor and report back to you. Bidding on possibly hundreds of keywords and adjusting advertising copy requires dynamic management. Why not let us manage that risk for you? You retain as much visibility and control of the campaign as you wish. You provide the objectives and parameters and we will handle the execution and get the best job done for you. We will constantly review progress and advise on changes to advertising copy and bids necessary to achieve your objectives.