Look, this is just a bit of fun O.K? Alright, there is an ulterior motive which I’ll explain at the end of this post.
This is my car. Click on the image and you can read the domain address V2-SEO.com at the bottom of my licence plate. I hope so anyway because I washed it yesterday afternoon specially.
I’ve always believed a vehicle is one of the best ways of advertising your business, especially if you’re a business with local customers. People in your area get to see it and even get to see who’s getting in and out of the car and may be able to gauge whether you’re somebody they might feel comfortable working with. Just look at these two examples of terrific, eye catching sign written vans belonging to a builder near me.
I mean obviously it could get silly and believe me I have seen silly sign writing on vans on a stellar scale.
But I’ve never been able seriously to consider having my ageing but beloved Merc sign written. Just wouldn’t be right, would it? But it occurred to me that the licence plate might be a more subtle opportunity of acquiring a vanity registration number at the same time as advertising your business. Trouble with the word “AdJuice” is that it does not conform to any of the formats allowed by the DVLC.
So, I thought if I can’t have a plate for “AdJuice”, what about a plate incorporating the acronym “SEO”? That’s great because it’s short. I checked and there were a few available. I liked V2 SEO because of the association with a rocket (world war II V2 rocket weapons). Yeah, that’s got some SEO branding potential. Lots of SEO agencies use rockets to create an association between their SEO services and a rocket-like ascent to the top of Google’s search results pages. I see rockets everywhere in the SEO-related search results.
Plus I could match the plate with a domain name. Not any old domain name but a short, keyword domain. Lots of things to consider when trying to decide whether to go for a keyword domain name or brand domain name but I needed to set up a blog so decided I could probably use one of the V2 domains for that or something else sometime.
I checked the domain availability – with and without a ‘dash’ and the .co.uk and .com and some others. V2SEO.com was already registered, so I bought it from some East European guy. What the heck. I learnt the hard way that you should always secure the .com before deciding on a business name because, despite conceiving of the name AdJuice myself, I found later that somebody in the U.S. had had the same idea and already registered www.adjuice.com. It wasn’t being used so I went ahead anyway. Who knows, maybe AdJuice in the U.S. will go bust again and it might become available.
So, I secured V2SEO.com, then registered the other domains, then changed the plate on my car. I was careful to include the actual domain address – v2-seo.com – as a small logo at the bottom of the licence plate underneath the numbers. I did all that in 2009.
I had a logo designed. Cute, eh? And in late 2009, I set up the V2 SEO blog and published 3 or 4 posts in the first half of 2010.
At some stage in 2010, I came across a business directory site called UK Small Business Directory and submitted AdJuice for inclusion as a free listing. Anyway, I checked the same directory again a few months later and guess what I stumbled across? A page within the site announcing www.v1seo.co.uk and explaining how the owner of the site, Terry Simmonds, had also had the idea of using V1 SEO as a number plate and a domain name! Here are Terry’s comments about how he conceived the idea for V1 SEO.
What an amazing coincidence! Great minds clearly think alike!
Here are the details of a couple of the V2 SEO domain registrations.
Anyway, towards the end of 2010, I realised I really needed to replace AdJuice’s website. It was my 2nd site, better than the 1st but a long way short of where I needed it to be. I was also aware that to get the best out of business blogging for SEO purposes and also other purposes, the blog should ideally be integrated into your business website i.e hosted on the same domain name as your business. I knew this would be a cinch using a WordPress framework. It was a toss-up between the Genesis and Thesis frameworks and I opted for the former and set up a new website for AdJuice over the 2010 Christmas break.
With a blog on www.adjuice.co.uk, the blog on V2-SEO.com no longer had much purpose so I took the site down. For the time being anyway.
And I’ve recently noticed another, similar domain name in the search results.
Yup, Web Page One Solutions is hosting on www.b1seo.co.uk. Lee Davies registered his domain on 12th March 2009 so looks like he beat me and Terry to it! He also registered his car under “B1 SEO“!
Just think. Google’s search results for a search on “SEO” might soon look something like this!
You get the point!
As mentioned in the opening paragraph, there is an ulterior motive for this post apart from fun.
This page should soon rank number 1 in google.co.uk for a search on [V2 SEO]!
I was going to set up another blog on V2-SEO.com, maybe an affiliate site, set up all that premium commentluv stuff, build loads of traffic and earn referral commissions. But I just don’t have the time.
So, I’ve optimised this post for “V2 SEO” and re-directed my V2-SEO.com domain to this page such that anybody who might google [V2 SEO] or [V2-SEO.com], will almost certainly see this page at number 1 in google.co.uk so I’ll still leverage the free PR from my plate. I don’t think it will be long before SEO is recognised as an everyday term so I don’t think the idea of using the term SEO in your licence plate is such a whacky one!
Good old Google Analytics tells me that people have already reached the AdJuice website by googling “V2 SEO”.
One more thing that brought another grin to my face after changing the plate was when the neighbours remarked “like your new car”! I held my silence for a few seconds … should I, shouldn’t I? Nah … I had to tell them it wasn’t a new car! The plate was an indulgence but much less so than a new car!
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