Duplicate Content – Eliminate it & Profit From Thin Air

Silver bangles

Duplicate Content Case Study In this article, I’ll explain how to make profit from thin air by eliminating duplicate content from your website. No, this is not some shady ‘get-rich-quick scheme’ full of hollow promises. This is a real example of how the identification, diagnosis and elimination of duplicate content became the biggest single contributory [...]

Plagiarism Checks – Check This

Copyright symbol image

Before I start, the image on the left of a copyright symbol is, itself, subject to copyright rules. Yup, I paid a couple of quid to use it here. The other day I stumbled across an example of another SEO service provider that had copied my content and published it on their website as though [...]

Longest Meta Keywords Tag

Is this the longest meta keywords tag ever

Click On This Image Click on this image, which I’ve edited to do my best to anonymise it, to see the big picture of the longest meta keywords tag I have seen to date. It is 2,843 characters long. No, newbies, I did NOT count them – thanks to Microsoft Excel’s @Len function. Yes, two [...]

SEO Cold Calls

angry man on telephone answering cold call

There’s a lot of buzz (or steam coming out of ears) in the SEO blogosphere about cold calling and unsolicited emails from SEO companies. Even some of the biggest names in SEO get approached by complete SEO rookies offering to get them to the top of Google. Some of them make ridiculous claims such as [...]

Rank Pages By Ignoring Google PageRank (Almost)

Screenshot of Google ToolBar PageRank for AdJuice Home Page

PageRank Matters – But Not For Ranking Pages It’s hardly surprising that a metric like Google’s infamous PageRank is so widely mistaken for a key determinant of how well a website page ranks (how high up it appears) in the search engine results pages (“SERPs”). But it is a naive mistake to assume that a [...]

Googles Expanded Site Links – Implications & Issues

M&S expanded site links

Earlier this week, Google starting showing much expanded site links in its search results for brand type searches. A search for many brand names will now show 12 expanded site links beneath the main results as in the one shown below for Marks & Spencer. Previously, much smaller site links were shown. The number one [...]

When To Start SEO

CLEAN website home page

New Websites and Website Upgrades Ok, so your new website is finished and has been launched, so now it’s time to think about SEO, right? After all, SEO is just about (a) including your keywords on your website pages and (b) acquiring back links to improve your rankings and generate referrals. If you need to [...]

Bad Links May Hurt You: Google Ups The Ante

bad links

Can bad links hurt your rankings? It has long been debated whether poor quality or spammy links could actually damage a website’s rankings in Google. I read yesterday that over the last few months, Google has been sending out emails to website owners warning them about artificial or unnatural looking links. I’ve seen examples online [...]

Smart-Traffic.co.uk – A Mysterious Disappearing Act

Smart-Traffic.co.uk Play Hide and Seek [Since I first published this post, I received a reply from Stuart Pollington at Smart-Traffic.co.uk explaining how he believes this anomaly arose. Since my post allowed for the possibility of inferring that a penalty may have been applied by Google, I feel it would be unfair to do anything other [...]

Business Blogging for SEO – Google Search Results

business blogging services google search results

Further Thoughts on Business Blogging This is a follow up post to describe some of the effects, from an SEO point of view, of my last post “Business Blogging Services and SEO – Essential Bedfellows”. It’s all very well talking about the benefits or SEO implications of blogging but, as always, the proof of the [...]